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Recent Episodes

Episode 100 | Posted on

100 Episodes of Marketing Wisdom from the Best in the Business

I’m Stephan’s wife, and I’m here today to host this ultra-special 100th episode of Marketing Speak! The guest is none other than Stephan himself. Stephan doesn’t brag about himself enough, so I wanted to take this opportunity to do that for him! He’s passionate and knowledgeable about self-development, which you can learn all about on his other podcast, The Optimized Geek. In our conversation today, Stephan will reflect on the last hundred episodes of Marketing Speak and share some of the amazing tips and techniques that he’s learned over the years.

Episode 99 | Posted on

Making Data-Driven SEO Decisions: Bill Hunt

Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did.

Episode 98 | Posted on

Using Publicity to Appear Larger Than Life: Heidi Krupp-Lisiten

On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode.

Episode 97 | Posted on

Creating Ridiculously Good Content: Ann Handley

Ann Handley, an amazing writer and marketer, joins me today. She knows exactly what it takes to attract, engage, and keep an audience in today’s market.Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs. Ann talks to me about all that and more, so listen in and start making great content today!

Episode 96 | Posted on

Build and Deliver the Most Powerfully Persuasive Presentations of Your Career: Dustin Mathews

Today I'm talking with Dustin Mathews. Dustin is the cofounder of Speaking Empire and the coauthor (along with the incredible Dan Kennedy) of No B.S. Guide to Powerful Presentations. He's here to explain about best techniques for selling, reaching out to new customers, and making the most of your in-person presentations. Whether you conduct sales in person from presentations on stage or virtually through webinars, Dustin’s advice today will offer incredible value.

Episode 95 | Posted on

Link Building Secrets of the Masters, Part 2: Christoph Cemper

If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas.

Episode 94 | Posted on

Your (Online) Reputation Precedes You: Mike Blumenthal

Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won’t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode!