For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She’s helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.
The Strategies and Techniques Behind Viral Videos with Jamie Salvatori
Today we’re talking to Jamie Salvatori, an expert in viral videos. He’s the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
From Startup to Scale with Rob Walling
Pay-it-forward founders have a lot to teach us–not just about startups but also about handling the chaos and mental toll of starting a business. Through his books and podcast, Startups for the Rest of Us, my guest on today’s show, Rob Walling, has created a supportive, mentoring entrepreneurial community. I’m happy to welcome him to the show today.
As a serial entrepreneur who has founded six companies, authored four books on entrepreneurship, and invested in over 190 startups, Rob brings knowledge to the table. In this episode, he shares insights on developing a “founder’s gut” – the intuition that guides critical business decisions. Rob discusses the importance of balancing persistence with the ability to pivot and how to recognize when it’s time to quit a failing venture.
Our conversation explores the value of personality assessments in understanding oneself and building effective teams. Rob also reveals how he leveraged AI to streamline the creation of his latest course, SaaS Launchpad, potentially saving hundreds of hours. Whether you’re a seasoned entrepreneur or just starting, this discussion offers valuable lessons on navigating the startup landscape and making decisions that can propel your business forward. So without any further ado, on with the show!
Using AI to Fuel Your Growth with Howard Getson
Generative AI has been a hot topic in the zeitgeist ever since the technology became available just a few short years ago—and for good reason.
This interview with Howard Getson originally aired on my other podcast, Get Yourself Optimized, a full year before ChatGPT took the world by storm. Listening to it now, it’s striking how relevant and insightful his take on AI remains, making it a must-share for my Marketing Speak audience.
Howard, founder and CEO of Capitalogix, is at the forefront of AI innovation, using advanced algorithms to drive real-time insights and power his algorithmic hedge fund. In this episode, he shares a framework for leveraging AI to expand your business potential, from using it as a tool in unfamiliar fields to uncovering hidden opportunities that could outshine your core offerings.
We dive into the ‘Who Not How’ concept applied to AI, the power of focusing on your unique abilities, and the game-changing potential of AI to surpass human intelligence. Whether you’re looking to stay ahead of the AI curve or simply explore its business applications, this episode is packed with insights that could transform your approach to technology and strategy. So without any further ado, on with the show!
Create Repeat Customers with Dov Gordon
Behind every thriving business is a network of powerful connections, and Dov Gordon, my guest on today’s show, has mastered the art of turning those connections into strategic partnerships.
Dov’s concept in launching Joint Venture Mastermind (JVMM) in 2009 was this: What if you were “dropped” into a curated, high-caliber, and yet virtually unknown community of leaders in the world of small business, entrepreneurship, consulting, coaching, and more… and they were eager to get you in front of new audiences of your ideal customers and clients?
Well, that’s the JVMM.
In today’s show, Dov shares the journey from its inception as a free community to its evolution into a paid, highly curated group. We explore the challenges and rewards of running a mastermind, including the art of facilitating meaningful connections among members. The conversation shifts to the power of authentic communication in marketing, with Dov offering insights on finding one’s unique voice in a noisy digital world.
Dov also shares his perspective on balancing business growth with personal values, drawing from his own experiences and Jewish principles.
Whether you’re a seasoned entrepreneur or just starting out, this episode offers a wealth of knowledge on building profitable relationships, creating a thriving community, and leveraging joint ventures to grow your business. So without any further ado, on with the show!
