For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She’s helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.
The Strategies and Techniques Behind Viral Videos with Jamie Salvatori
Today we’re talking to Jamie Salvatori, an expert in viral videos. He’s the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
Build Your Brand with Molly St. Louis
Remarkable personal brands don’t try to please everyone—they stand out by taking bold positions. My guest on today’s show, Molly St. Louis, co-founder of Mosaic Group Media, specializes in PR strategies for late-stage startups. With twenty years of multimedia experience, Molly has a deep understanding of what makes brands resonate. As a former marketing trends writer for Inc. Magazine, The Huffington Post, and Adweek, she has a unique talent for making even the most technical concepts feel human and engaging.
In our discussion, Molly shares how PR and publicity have fundamentally changed—explaining why companies must now become their own media channels rather than relying solely on traditional press coverage. She discusses the effectiveness of creating what she calls “the Marvel universe of your brand” and reveals how her background in entertainment helps her transform complex B2B concepts into compelling stories. Molly also explains the power of “newsjacking” when done with authentic opinions and emotional storytelling.
Whether you’re struggling to make technical content relatable or trying to stand out in your niche, this conversation offers practical frameworks to build deeper connections with your audience while maintaining your authentic voice. So without any further ado, on with the show!
From Homeless to Millions with Garrain Jones
When my guest, Garrain Jones, was at a crossroads, living in his car and nearly $250,000 in debt, he made himself vulnerable by writing a letter to his child self from his adult self, followed by a letter from his child self back to his adult self. After sharing this raw emotional journey online, his post went viral—and in that moment, he discovered his true purpose: to give voice to what remains unspoken in business leaders and entrepreneurs.
I originally interviewed Garrain for Get Yourself Optimized, but since he has built three companies to seven figures, I wanted to share his inspiring story here, with you all, on Marketing Speak. Garrain is an author, speaker, and transformation specialist whose bestselling book, Change Your Mindset, Change Your Life, has helped countless business owners break through limiting beliefs and tap into what he calls the “abundance frequency.”
In this discussion, we explore the transformative impact of mindset shifts in business. And though it might seem counterintuitive to some, Garrain explains why vulnerability can actually be your greatest marketing asset. You’ll learn how your authentic story can differentiate your brand in crowded markets.
This episode is essential listening for entrepreneurs who feel stuck or limited by their current performance. Garrain’s approach bridges personal development with business growth in ways that create lasting transformation. So without any further ado, on with the show!
Building Relevance and Resilience into Your SEO with Stephan Spencer
OK, I can’t believe I’m saying this but…welcome to the 500th episode of Marketing Speak! From humble beginnings–those first 10 episodes nearly ten years ago included such marketing legends as Neil Patel, Taki Moore, Jon Shugart, James Schramko, Nicholas Kusmich. My big break came though with Jay Abraham, episode #8. Once I had him, it was so much easier to land really big name guests. Having him on was like that first domino fall in a long sequence of amazing dominoes over the years. It’s been quite a ride, and I’m so grateful to have you, listener, on this journey with me. For this 500th episode milestone, I’m sharing a conversation I had with OG podcaster John Jantsch on his Duct Tape Marketing Podcast, where I got to dive into the completely rewritten fourth edition of the book I co-authoried, The Art of SEO.
I had a great time on John’s show discussing how SEO continues evolving at lightning speed. I get into why Google’s EEAT principles now emphasize genuine experience over claimed credentials, and I share my thoughts on creating “supercredibility” that both algorithms and humans recognize instantly.
From content pruning tactics that can quickly boost rankings to voice search strategies that prepare you for what I call the “Star Trek computer” future, these approaches will position you far ahead of competitors who are still optimizing for yesterday’s search environment. By implementing these strategies now, you’ll secure a competitive advantage before others even recognize the market has shifted. And boy is the market shifting!
If you’ve been with me since day one, or you’re just checking the podcast out now, I thank you for your support. And without any further ado, on with the show!
Intuition in Business With Jennifer Lyall
Synchronicity appears when the universe aligns to confirm we’re on the right path. These meaningful coincidences serve as signposts guiding us toward greater insight and purpose.
I originally interviewed today’s guest, Jennifer Lyall, on Get Yourself Optimized. As an intuitive business mentor, she shared so many valuable insights that I felt compelled to include them here with you, my Marketing Speak listener.
Jennifer has a unique mentoring business, teaching spiritual principles for scaling businesses with integrity while removing energetic blocks that prevent growth.
In this episode, she lets us in on her journey from struggling business owner to spiritual guide, discussing how she receives intuitive downloads through automatic writing and art to make better business decisions. We discuss the metaphysical concept of timeline jumping and how entrepreneurs can break free from stuck patterns to achieve breakthrough growth. Jennifer reveals powerful techniques for recognizing opportunity signals in everyday business situations and explains how to clear energetic blocks that prevent growth. She demonstrates how conscious entrepreneurs can tap into universal intelligence to gain competitive advantages and solve complex business challenges. Her intuitive approach bridges spiritual awareness with strategic execution, allowing entrepreneurs to access untapped reservoirs of creativity and innovation. So, without any further ado, on with the show!
Existential Marketing with Mordy Oberstein
What happens when brands disconnect from their core identity? Mordy Oberstein, my guest on today’s show, approaches marketing as existential therapy. Founder of Unify and communications advisor for Semrush, Mordy views brands as entities with real identities and selfhood, helping companies recognize and articulate who they truly are beneath surface-level messaging.
In our conversation, Mordy and I discuss how successful brands maintain narrative continuity while evolving, examining both triumphs and failures from Super Bowl advertising to Jaguar‘s identity struggles. Mordy shares powerful examples of brands that overreact during crisis moments, losing connection with their audience by abandoning their history. He explains why advertising decisions made during “existential crises” often amplify problems instead of solving them and offers a therapist’s perspective on brand recovery. This sparks a fascinating dive into philosophical territory, where we connect Jewish existentialist wisdom with modern branding challenges and discover the surprising relevance of Carl Jung’s ideas about meaning and synchronicity to authentic marketing.
Uncover why superficial emotions in advertisements don’t create lasting impressions while messaging centered on deeper human experiences forges powerful bonds with audiences. This is a fun and thought-provoking conversation. Enjoy!
Sharpen Your Mental Edge with Mike Zeller
Brain fog, burnout, and low energy can silently kill your business success. My guest today knows this firsthand – and he’s discovered powerful solutions that most entrepreneurs have never heard of. Mike Zeller has founded or partnered in more than sixteen ventures across five industries, with his businesses collectively generating over $100 million in revenue. He’s also a sought-after mentor who has guided hundreds of entrepreneurs, pro athletes, and entertainers worldwide. His latest book The Genius Within: Finding Your Natural Pathway to Impact, Fulfillment & Wealth helps people tap into their highest potential.
In our fascinating conversation, Mike shares cutting-edge methods he’s discovered for optimizing both brain function and energy levels – from NAD supplementation to revolutionary trauma-clearing techniques that are transforming how high achievers approach business.
We dive deep into specific protocols for enhancing mental clarity and performance, including the exact supplements, breathing techniques, and morning routines that have worked for Mike and his clients. He also reveals surprising insights about how unprocessed trauma can block business success, and unconventional but powerful methods to clear it. If you’re ready to take your mental performance and business results to the next level, you won’t want to miss these game-changing insights. So, without any further ado, on with the show!
Decoding Search Patterns with Dr. Pete Meyers
As search engines evolve and AI reshapes the digital world as we know it, understanding data-driven patterns becomes crucial for long-term success. My guest on today’s show, Dr. Pete Meyers, is the Principal Innovation Architect at Moz. With a research psychology background and decades of SEO experience, he uncovers meaningful patterns in search behavior.
Our conversation explores how search is shifting from simple link-based metrics to complex brand signals and user intent. Dr. Pete shares insights from his amazing Google algorithm tracker, MozCast, which has analyzed how Google works for over a decade. We explore why brand authority matters, how Google judges content quality by niche, and what recent updates reveal about search’s future. Dr. Pete tackles crucial questions about AI-generated content, the role of link-building in 2025, and why some sites seem immune to algorithm updates while others struggle. We also examine how major world events like COVID-19 can dramatically impact search behavior; sometimes more than algorithm updates themselves. It’s pretty intriguing stuff! For those looking beyond basic SEO, this episode offers a data-driven guide to the deeper patterns shaping search success. So, without further ado, on with the show!
You Need a Second Brain with Tiago Forte
What if everyone in the world was freed from brain fog? It would make my guest on today’s show a very happy man.
Tiago Forte is an internationally renowned expert in unlocking creativity and achieving peak performance who has taught over 20,000 students worldwide. He was also a previous guest here (episode #184). Tiago has worked with major organizations, including Toyota and Genentech, to implement productivity systems. His books Building a Second Brain and The PARA Method outline actionable frameworks for organizing information, streamlining workflows, and ultimately working and living more intentionally.
The frustration that happens when inspirations and ideas slip through the cracks of your mind’s agenda is a dilemma I can relate to! In this episode, Tiago goes back to analog inspirations that helped him figure out tech solutions for organization and clarity. We talk about ways to create value, not just in your work but in the way you approach everything in your life. Tiago details key strategies around architecting digital infrastructure to help bring projects to fruition. If you’re looking for a survival guide to manage the complexities of modern life mindfully, this is an eye-opening discussion you won’t want to miss! So, without any further ado, on with the show!
The Future of Search Is Product-Led with Eli Schwartz
The future of SEO lies not in manipulating search engines but in creating genuine value that serves real user needs.
My guest on today’s show is Eli Schwartz. As the author of Product-Led SEO, Eli is a respected growth consultant who stands at the forefront of transformative SEO strategies. His impressive client roster includes WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk – organizations that have experienced dramatic increases in organic visibility through his unique approach. Through years of hands-on experience, he has developed a methodology that prioritizes user experience over traditional keyword optimization.
In this episode, we explore why conventional SEO tactics are becoming obsolete and how product-led strategies shape the future of search visibility. Our conversation examines the critical shift happening in user behavior, particularly with the rise of AI and its impact on search patterns. We dive deep into why mid-funnel optimization is becoming increasingly vital and how to position content effectively in this shifting environment. If you’re a business looking to thrive in an AI-driven search environment, this episode shows you how to build an SEO strategy that connects with users and drives results. So, without further ado, on with the show!
Think about Your Thinking with Dan Sullivan
The drive to unlock human potential has consumed philosophers and business leaders for centuries. My guest today, after 50 years of coaching entrepreneurs, has discovered it all comes down to one thing: understanding how our minds create meaning from experience.
Dan Sullivan, founder of Strategic Coach and visionary thinker, has guided over 23,000 entrepreneurs in discovering their unique abilities and multiplying their impact in their industries. And I’m proud to say, I’m one of those entrepreneurs who has been deeply impacted by Strategic Coach and Dan specifically. Dan’s bestselling books – which include 10X Is Easier than 2X, Who Not How and The Gap and The Gain – challenge our assumptions about how humans think, work, and create value.
In our conversation, we explore fascinating concepts from Carl Jung to cognitive evolution, and why understanding the meaning-making capacity of the human mind might be our greatest untapped resource. Dan reveals how his own journey with ADD led him to develop powerful thinking tools that have transformed thousands of lives. We discuss why the next great breakthroughs won’t be in technology, but in understanding consciousness. For those feeling overwhelmed by the pace of modern life, Dan offers a refreshing perspective on why slowing down might be the key to profound transformation. So, without any further ado, on with the show!
Prompt Engineering for Better AI with Lior Weinstein
AI is reshaping how we work. The key distinction at this juncture isn’t between human and machine – it’s between those who harness AI effectively and those who don’t.
My guest on today’s show, Lior Weinstein, brings unique insights as a serial entrepreneur and fractional CTO who has conducted over 40 AI workshops for business leaders. His role as founder of CTOX puts him at the forefront of helping $20-100M revenue companies embrace technological transformation, while his deeper mission focuses on dissolving self-limiting beliefs that hold people back from creativity and growth.
Our conversation dives into real-world AI applications that transform business operations. We explore innovative approaches to handling meetings, automating routine tasks, and blending human creativity with AI capabilities. Lior challenges common assumptions about agent-based AI and reveals why authentic connection matters more than ever in an AI-powered world. We also tackle crucial questions about AI-generated content, authenticity in business communications, and the future of work. From practical, time-saving techniques to strategic insights about business transformation, this episode offers clear strategies to harness AI’s potential while keeping your business distinctly human and authentic. So, without further ado, on with the show!
How to Rebuild After Losing Everything with Peter Sage
Life often presents its greatest business lessons through unexpected challenges. My guest on today’s show, Peter Sage, discovered profound insights about success during his extraordinary journey from serial entrepreneur to an unlikely six-month stay in Britain’s most violent prison.
Peter Sage has started or partnered in over 20 companies across multiple industries and advised organizations from Google to NASA. He’s shared stages with Richard Branson and Bill Clinton and developed innovative programs that transform how leaders approach adversity. His book The Inside Track has become a blueprint for turning setbacks into opportunities.
In our conversation, Peter reveals how he transformed his civil imprisonment into a mission of impact – developing programs that prevented suicides and reduced violence while running his business ventures from behind bars. Through powerful real-world examples, he illuminates why seeing challenges as opportunities rather than obstacles is the key to extraordinary business growth. We explore game-changing mindset shifts that separate successful entrepreneurs from the rest, and how to maintain clarity and focus even in the most difficult circumstances. Whether you’re facing major business setbacks or ready to scale to the next level, this inspiring discussion will give you a fresh perspective. So, without any further ado, on with the show!
A New Era in SEO with Cyrus Shepard
Search engine algorithms are in a constant state of evolution, demanding marketers adapt or risk falling behind. What worked yesterday might actually harm your rankings today. In this episode of Marketing Speak, I’m joined by Cyrus Shepard, an SEO expert who specializes in decoding Google’s ever-changing rules. As the founder of Zyppy SEO and former Chief SEO Strategist at Moz, Cyrus also brings a unique perspective from his time as a Google Quality Rater, where he learned firsthand how Google evaluates website quality.
In our conversation, Cyrus unpacks how Google’s algorithms reward—or punish—specific SEO tactics and why brand authority is now essential for success. He shares eye-opening research, including why traditional SEO methods like internal linking might now backfire and how businesses can thrive by focusing on experience, effort, and meaningful content. We also discuss how AI is reshaping search behavior and how to build strategies that stand out in an increasingly competitive space.
Whether you’re managing a small website or millions of pages, this episode is packed with actionable advice to help you adapt, build authority, and stay ahead of algorithm changes. So without any further ado, on with the show!
