For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She’s helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.
The Strategies and Techniques Behind Viral Videos with Jamie Salvatori
Today we’re talking to Jamie Salvatori, an expert in viral videos. He’s the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
A Framework for Predictable Sales with Tim Hyde
If you want to learn how to better implement marketing, sales and automation in a small business context, then you’re in the right place because today we have an expert in that very thing, Tim Hyde.
Tim is the founder and chief automation fixer at his agency, Win More Clients. He’s a business growth strategist and Australia’s leading authority in sales and marketing automation for small businesses. Win More Clients is a multi-award-winning marketing automation agency founded in 2014. To date, Tim has worked with over 1000 clients in 37 countries and has a team in Australia, the US, the Czech Republic, Pakistan and the Philippines.
In this episode, Tim and I talk about the stress of not knowing where the next client is coming from and how to finally fix this once and for all. He shares how an intelligently designed strategy can drive predictable revenue. He shares a framework and set of questions to answer that will reveal where to get your next best client and how to best retain them, even getting them to become advocates and referral sources.
He maps out the buyer journey and how to best engage with the buyer at each of those stages. We also discuss automation and the tools to incorporate into your marketing engine. And now, on with the show.
Mastering Meta Advertising with Manol Georgiev
If you have a self-liquidating offer, in other words, if you can completely cover the costs of advertising on Facebook or Instagram, imagine what you could accomplish. And what if you could scale that to millions in ad spend? Well, here to teach us the ins and outs of advertising on Meta’s platform is seasoned marketer Manol Georgiev.
Manol has over twelve years of experience in performing and creative advertising. He’s the founder and CEO of specialist meta advertising agency Capptive8, which has managed over $500 million in ad spend for major brands, especially in the e-commerce space, such as Blue Apron, Spartan Race, Sunbasket, Lifeboost Coffee, and Hooked on Phonics. Manol is also an acclaimed international speaker, having shared the stage with the likes of Sarah Blakely, Robert Kiyosaki, and Dave Asprey.
So let’s dig in on how to crush it with ads on Instagram and Facebook.
Go Lean to Achieve More with Allan Dib
Where the rubber meets the road, so to speak is in the implementation. What if you had a framework that helped you to implement the vital few activities and avoid all the trivial ones? That’s what the lean marketing framework promises. You may have heard of lean in the context of software development or manufacturing. Lean is all about creating maximum value with minimum waste. Who better to walk us through that promise of lean marketing than the creator of that framework, Allan Dib? Allan is a rebellious marketer, serial entrepreneur, and founder of Lean Marketing. And he’s the best-selling author of The 1-Page Marketing Plan, which is closing in on a million copies sold. That was, in fact, the focus of my previous interview with Allan, episode 227, which I encourage you to listen to if you haven’t already.
That book has been translated into 30 languages and has changed the way over a million businesses globally are marketing. Allan’s new book is Lean Marketing. More leads, more profit, less marketing. At only $3 on Kindle, it is a steal. In this episode, Allan is going to explain how to implement lean marketing in your organization. He’ll go through the three different types of force, multipliers, tools, assets, and processes that will give you maximum leverage and competitive advantage. He’ll simplify the complex, providing a clear, structured and simple framework for marketing success and rapid business growth. So, let’s get on with the show.