Marketing Speak Podcast

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Latest Podcast Episodes

The Bestseller Blueprint with Alex Strathdee

Book marketing isn’t about vanity metrics or gaming Amazon’s bestseller lists—it’s about getting your book into the hands of real people who will actually read it and spread the word. My guest on today’s show is Alex Strathdee, founder of Shelf Life, where his team has worked on over a thousand books across more than fifty non-fiction niches. Alex is also the author of Before the Bestseller, which reveals the strategies that separate successful authors from those whose books gather digital dust.

In our conversation, Alex shares the three pillars of effective book marketing. He explains why giving away thousands of free copies can be the smartest investment you make. We talk about how to build an email list of ideal readers from scratch, and the exact tactics that turn casual readers into trusted Amazon reviewers.

We also dig into the psychology behind Amazon’s algorithm, the mistakes that confuse it, and why traditional bestseller campaigns often do more harm than good.

If you want your book to become a lead generation engine—or a powerful credibility tool—this episode gives you a practical roadmap to get there. So without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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