Marketing Speak Podcast

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Latest Podcast Episodes

AI-Powered Marketing Strategy with Lauren Pawell

Artificial intelligence isn’t just changing the marketing game—it’s rewriting the entire playbook. You’re about to hear from Lauren Pawell, a returning guest (previously on episode 316), and a fractional CMO who turns marketing chaos into AI-powered growth. Her background spans professional ballet and selling medical devices to generating $250K with just nine emails! Her path is anything but typical—and neither are her results.

We dive into how various AI tools – including one of her favorites, Poppy – are transforming content creation. Lauren explains how these platforms analyze competitor performance and generate high-converting copy, often outperforming what humans write. She shares her step-by-step approach to prompting and iteration.

We also explore the shift from social media to what might be more aptly called “interest media,” where algorithms prioritize relevance over follower counts. Lauren breaks down practical strategies for creating short-form video content that grabs—and keeps—attention.

She also reveals how she’s restructuring client packages to deliver more value with less manual work. We dig into the psychology behind high-performing emails—and why many businesses miss big opportunities in bundling and upselling.

We also look at the future of online courses, the power of testing multiple content variations, and how lean teams can outmaneuver enterprise budgets.

If you’re ready to rethink your strategy, this episode is packed with AI-driven insights that deliver—without blowing your budget. So, without further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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