Eric Ward is a link building pioneer who’s been in the business for 14 years, and emphasized link building before it was cool. Before the engines, how would people find out about content? Links, that’s all there was. That’s how Ward learned the business, and now that links are valuable in a new way in PageRank, his knowledge is more valuable than ever before. Ward discusses how he decides which links he goes after, his strategy for putting high value into his email marketing outreach, and the tips that get him huge success with email. He explains why the email request simply does not work-and instead, how he gets them to link without asking. Where is this link thing heading? Google certainly knows how to count links-the future is in figuring out what links really matter in their trustworthiness and value.