Vanessa Fox, product manager at Google Webmaster Central, talks the fantastic way WebMaster Central has allowed her team to provide greater scalability in helping site owners with their questions about site visibility. It can also be used as a hub for streamlining the process to higher visibility. First, Vanessa tells you how best to ensure that Google is seeing the right content. Next, we talk Supplemental indexing, has been known as “index hell” by many SEOs, however Vanessa assures primary and supplemental are not as directly “black and white”/”good and bad” as many think. On the statistical side, Fox describes how to use WebMaster Tools to identify missed link opportunities or keyword opportunities that your site didn’t take. Lastly, Fox gives the biggest general rule for judging SEO best practices on your site.