Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

From Creator to Tastemaker with Benjamin Groff

In the past, making a professional recording meant booking a studio by the hour and convincing someone to fund it. That barrier is gone. Anyone can now generate a finished song in seconds, and close to a million new tracks reach streaming platforms every week. When production becomes nearly free, being good stops being an advantage. What gets rewarded is being genuinely outstanding.

My guest on today’s show is Benjamin Groff, a music publisher whose career spans more than 30 years. He became Kobalt‘s first U.S. employee and rose to EVP of Creative before launching his own company, Brill Building. His signings were nearly all unknowns when he found them, but names like Ryan Tedder, The Lumineers, and Kid Cudi have since generated over half a billion dollars in royalties.

In our conversation, we discuss why the flood of cheap content has turned attention into the only currency that matters. Benjamin explains how he spots talent years before the algorithms and data scrapers catch on. He also draws a hard line between work that is merely good and work that is truly outstanding, and why only the second kind earns anything at all. We then turn to what this shift means for any brand trying to be heard now that everyone can publish.

This episode will change how you think about standing out, and show you what it really takes to rise above the noise when being good is no longer rare. So, without any further ado, on with the show! 

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Online Courses 
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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Stay at the top of your marketing game with these simple,
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