Marketing Speak® Podcast

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Latest Podcast Episodes

SEO in an AI World with Stephan Spencer

Search is evolving fast—but relevance still wins. In this special rebroadcast of a conversation I had with Samantha Riley on her show, Influence by Design, I unpack what SEO really looks like in an era dominated by AI-generated answers.

Google’s AI Overviews are grabbing headlines—but behind the scenes, they’re generating something else: considerable misinformation. From fabricated stats to dangerously inaccurate medical and financial advice, these tools raise real concerns for users and marketers alike.

We explore why SEO remains not only relevant but essential. I explain how experience-driven content and real-world authority still outrank machine-made fluff, and how businesses can stay visible by leaning into what AI can’t replicate: lived experience, proven results, and human credibility.

We also dive into how to build a website that isn’t just a passive brochure, but a conversion engine. From irresistible lead magnets like my SEO BS Detector to pages focused on tangible results rather than praise, we outline what actually moves the needle with both visitors and Google. You’ll also hear how to avoid being misled by slick-talking SEO “experts” and focus on the metrics that truly matter.

If you’re ready to build lasting digital authority—and stop building your house on rented land—this episode is your blueprint. So without any further ado, on with the show! 

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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