Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Podcast Guests

Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

How to Be Incorruptible with Eric Ries

Most companies eventually give in to the pressure to maximize profit at any cost, but a rare few resist that pull entirely and stay true to their mission for decades. My guest on today’s show is Eric Ries, creator of the Lean Startup method and author of the bestselling book by that name, along with The Leader’s Guide and The Startup Way. He’s also the founder of the Long-Term Stock Exchange, the AI research lab Answer.AI, and the legal startup Virgil.

In our conversation, we explore Eric’s new book, Incorruptible, and the mystery behind why companies like Costco and Patagonia manage to resist the corrupting pull of shareholder primacy while so many others don’t. Eric explains the idea of mission guardianship and why structural integrity matters more than culture or stated values alone. We get into why information overload makes deep, primary-source learning more valuable than ever, and why an old idea like the low information diet still holds up. Eric also shares his honest take on where AI’s real capabilities stand today, separate from the hype, and why the timing of a protective decision in a business matters just as much as the decision itself.

If you’ve ever built something you care about and worried what might happen to it under pressure, this conversation offers a real answer along with the tools to protect it.

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Online Courses 
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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