Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

The New eCommerce with Pinny Gniwisch

Data is your compass in e-commerce—but only if you know how to read it. Pinny Gniwisch, my guest on today’s show, spent over a decade building Ice.com into a revolutionary force in online jewelry sales. As founder and EVP of Business Development, he helped transform how consumers buy jewelry and shaped the evolution of modern ecommerce itself. He’s served on the board of Shop.org, consulted for Cirque du Soleil, and currently leads business strategy at Delmar International.

In our conversation, Pinny shares the real story behind Ice.com’s journey from dot-com bubble survivor to 75-million-dollar success. We discuss his transition from rabbi to internet marketer and what those worlds have in common. He explains why listening to data beats following trends, how his team turned around a failing product launch in 24 hours by examining impression metrics, and why gut instinct remains as critical as artificial intelligence.

Pinchas breaks down the difference between customer acquisition and customer retention, why influencer culture burns out, and how Kabbalah principles apply directly to business decisions. We explore the concept of business as a spiritual practice, the dangers of the slippery slope in deception, and why humility creates space for that still-small voice that guides the best decisions. So without any further ado, on with the show!

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Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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