Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

Reverse Engineering Google Algorithms with Ryan Jones

According to today’s guest, most SEOs are still optimizing like it’s 2005—counting keywords, stacking H2 tags, obsessing over density metrics that search engines haven’t cared about in years. But the truth is, Google and AI don’t work that way anymore. They think in vectors, not words.

My guest for this episode is Ryan Jones, who runs the SEO practice at Razorfish and created the semantic SEO tool SERPrecon, which evaluates websites the way search engines actually work. Ryan dove deep into the Yandex and Google source code leaks and used that knowledge to build a tool that evaluates websites using the same technologies that are powering modern search.

In our conversation, we discussed why the SEO industry must evolve beyond lexical tactics and embrace semantic relevance. Ryan breaks down vector space, third-party consensus for Google knowledge panels, and how to reverse-engineer Google AI Overview citations using passage BERT. He shares his Reddit strategy, explains the flaws in traditional keyword optimization, and demonstrates how SERPrecon scores title tags using Yandex’s exact logic from their source code leak.

Stay tuned, and you’ll shift how you think about SEO, giving you a competitive edge in an AI-driven search world. So, without any further ado, on with the show!

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Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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