Marketing Speak

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak Podcast

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Latest Podcast Episodes

AI and SEO: This Is What You Need to Know! with Mark Williams-Cook

Search engines are reinventing themselves, and what’s coming will fundamentally change how brands get discovered online. Mark Williams-Cook, my guest on today’s show, is the director at Candour and founder of AlsoAsked, an intent research tool. Mark has spent 22 years in SEO—from agency director to affiliate marketer to SaaS founder—which gives him an unusually clear view of where the industry is actually heading.

In our conversation, we explore how AI agents are replacing traditional search behavior and why companies like OpenAI and Perplexity are racing to launch new browsers. Mark explains what happens when the user interaction data that powers Google’s rankings simply disappears. He shares his agency’s pivot toward building multi-site brand presence rather than obsessing over keyword rankings.

We discuss why he’s skeptical of prompt-tracking tools and break down the difference between pre-training and post-training in language models. Mark cites MIT research showing ChatGPT users experiencing brain atrophy, the hidden costs of AI convenience, and why understanding what base models think about your brand matters more than chasing individual prompt results. So without any further ado, on with the show!

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Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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