Marketing Speak Podcast

  • 4.8

    Global Average Rating
  • 44

    Ratings
  • 40

    Reviews
  • 3

    Platforms
  • 5

    Countries

Latest Podcast Episodes

AI Myths and SEO Truths with Eric Enge

My guest on the show today is the awesome Eric Enge. He is the founder of Pilot Holding and my co-author on all four editions of The Art of SEO. He’s built and sold four companies, including Stone Temple Consulting, an award-winning digital marketing agency acquired in 2018. His latest book, Using Generative AI for SEO, cuts through the hype to reveal what actually works.

In our conversation, we discuss why setting realistic expectations—like 25-30% efficiency gains instead of 4X productivity—is the key to sustainable success with AI tools. Eric breaks down the difference between what large language models do exceptionally well (summarization, outlining, brainstorming) versus where they consistently fall short (producing publish-ready content). Eric explains why link building isn’t dead and why multi-channel presence matters more than ever. We also explore the importance of covering low-search-volume topics that demonstrate true expertise, and why Google’s “just create great content” advice omits critical truths about how the search ecosystem actually functions. This conversation will recalibrate your AI strategy around what delivers real results instead of empty promises. So without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

Daily Marketing Checklist

Stay at the top of your marketing game with these simple,
daily tasks recommended by industry leaders.

Download Free Checklist