Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

How To Use AI for Content Writing Authentically

I want to dive deep into a topic that’s been on my mind a lot lately, and frankly, one that I think most people in our industry are getting wrong.

I’m talking about AI and content creation. But not the typical conversation you’ve been hearing everywhere else. I’m not here to tell you that AI is going to replace all writers, or that you should be pumping out a hundred blog posts a week using ChatGPT or Claude.

Instead, I want to share with you the framework I’ve developed at my agency, Netconcepts, for using generative AI responsibly and authentically. This isn’t theoretical. This is battle-tested. We’ve been refining this approach with real clients, real content, and real results, for a couple years now.

I’ve been in the SEO game for thirty years. I founded Netconcepts in 1995. I’ve co-authored The Art of SEO, which is now in its fourth edition. I’ve worked with brands like Chanel, Volvo, Sony, and Zappos. And I can tell you that what we’re experiencing right now with AI is one of the most significant shifts I’ve seen in my entire career.

But here’s the thing. With great power comes great responsibility. And most people are wielding this AI power recklessly.

So today, I’m going to walk you through our complete Generative AI Use Guidelines, and I’m going to share the exact questionnaire we send to every new client. By the end of this episode, you’ll have a clear framework for using AI in a way that actually serves your audience, protects your brand, and keeps you on the right side of Google.

Let’s get into it.

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Online Courses 
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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