Marketing Speak

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak Podcast

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Latest Podcast Episodes

Discover Your Why with Dr. Gary Sanchez

Most businesses struggle with messaging because they’ve never clarified their core purpose—the “why” that creates real connection with customers and employees. My guest today is Dr. Gary Sanchez, founder of the WHY Institute and creator of the WHY Operating System. After nearly dying from a single Advil pill, Gary left a thriving 32-year dental career to help people uncover the deeper motivation that drives everything they do.

Originally aired on my other podcast, Get Yourself Optimized, this conversation hits home for marketers because you can’t create authentic messaging if you don’t understand your own why first. We unpack why traditional branding falls flat when it ignores intrinsic motivation, how Gary identified nine universal “whys,” and how aligning your team’s WHY.os transforms hiring, retention, and culture. You’ll also hear how an eight-minute assessment reveals your why, how, and what—and how teams use it to cut mis-hires and clarify brand voice. We even tackle the trap of busyness (“the Drift”) and how to course-correct before it derails your purpose.

If you want messaging that resonates on a gut level and clearly conveys your value, this episode gives you the framework—and a practical first step—to get there. So without any further ado, on with the show! 

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Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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