The incredible Sally Hogshead has done it all. In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature and communication. She explores how your personality and goals should shape the message you share with the world, and how having all these things in alignment offers the potential for a more powerful message. This conversation previously aired as episode 44 on my other podcast, The Optimized Geek, but it’s so great I had to share it with my Marketing Speak listeners too! With that said, though, I suggest checking out The Optimized Geek if you aren’t already a regular listener. You’ll learn many tips, strategies, and methods to transform your life, body, and health.
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In today’s episode, Annie Cushing proudly proclaims her love for data and analytics. She loves it so much so that she’s even embraced the nickname Annielytics. By day she gathers it, gives it a good home, and makes it runway ready. By night, she dreams about her next biz fix. In addition to data itself, one of her great loves is teaching other marketers how to “sexy up” their data. Check out this episode to learn all about incorporating data to uplevel your business.
Today’s guest, Rob Kosberg, has an impressive list of credentials. He’s a two-time international bestselling author who has been featured on ABC, NBC, CBS, Fox, and more -- in addition to having had his own radio show. What he does now is, perhaps, even more interesting: through his company Best Seller Publishing, he offers a revolutionary hybrid ghostwriting system that lets entrepreneurs, coaches, consultants, and other professionals write a book in their authentic voice without doing the writing personally. What’s more, he guarantees that the resulting book will become a bestseller.
In this episode, I’m shaking things up and taking my turn in the hot seat. And what better way to do it than with the intelligent, insightful questioning of the brilliant Jay Abraham! On the off chance that you haven’t already heard of him, Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. He’s the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You’ve Got and The Sticking Point Solution. It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things.
In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.