Marketing Speak® Podcast

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Latest Podcast Episodes

10X SEO Growth: A Case Study with Keith McMaster

Your website should work harder than your sales team. Keith McMaster, my guest on today’s show, is the CEO and founder of Firefly Legal who brings a high-performance mindset from years of football coaching into business strategy. He specializes in building disciplined systems that help organizations operate with clarity and perform at championship levels.

In this case study, we break down how my team at Netconcepts transformed fireflylegal.com from an outdated legacy site that generated one or two leads per month to an SEO and conversion machine that now brings in a client per day. We discuss why Keith volunteered for a website hotseat critique during one of my training sessions for Jay Abraham’s clients, the strategic recommendations I provided for SEO, content, and design, and how implementing those changes led to an 850% increase in top-three keyword rankings in under two years.

Keith shares his experience working with my team alongside Studio1 Design to create a results page featuring AI-powered case studies instead of generic testimonials. We explore how location-specific service pages eliminated the need for physical offices in 18 cities, how a lead magnet featuring AI prompts successfully converts attorneys into clients, and the technical SEO work that now has prospects finding Firefly through ChatGPT instead of Google.

So without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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