Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising.
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When it comes to advertising on Facebook, Keith Krance is the expert. He’s the author of the bestselling book The Ultimate Guide to Facebook Advertising. And today he’s here with us! You’ll hear him get into the nitty gritty of Facebook advertising, sharing tips, strategies, and techniques for how to get the most out of your Facebook ad spend. We also talk about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy.
Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She’s also an insightful “idea whisperer” who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she’s the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She’s particularly noteworthy for her simple yet powerful “red thread” framework, which she’ll explore in depth in this episode.
Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us.