Marketing Speak Podcast

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Latest Podcast Episodes

Curate Your Google Presence with Stephan Spencer

The strategic mindset behind search engine optimization goes beyond mere technical adjustments. When done right, SEO becomes the curator of your first impression in Google results—the moment potential customers form opinions about you before ever visiting your website.

Kara Goldin is the founder of Hint Water and host of The Kara Goldin Show, who I was excited to welcome to my show Get Yourself Optimized a few years back. 

In this conversation with Kara on her podcast, we discuss why most businesses focus too narrowly on direct competitors while ignoring the indirect players who often possess superior SEO knowledge. We explore the concept of “fishing where the fish are”—identifying high-volume search terms that capture your exact audience earlier in their journey. I share why personal branding deserves as much attention as your company brand, especially since it’s the only one you’ll take with you throughout your career.

We also examine AI’s profound impact on SEO, why tactics without strategy lead to failure, and how content publishers frequently outrank established industry brands in search results.

This conversation offers both marketers and business owners a clear path to move beyond technical SEO tricks toward strategic positioning that builds lasting digital authority. So without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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