Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

What AI Says About You When You’re Not in the Room with Jessica Bowman

Most brands are optimizing to be found. Far fewer are asking what AI actually says about them once a buyer starts asking questions. That gap is exactly where Jessica Bowman, my guest on today’s show, works.

Jessica is a long-time SEO veteran with a career spanning two decades and a speciality in in-house SEO. As the founder of Coxwell and Gain, she’s an enterprise strategist and consultant to Fortune 500 brands pioneering the operational side of AI visibility. Her consultancy is built around a simple yet urgent idea: AI is forming judgments about your brand, and most organizations have no system to manage it.

Jessica’s work goes well beyond keywords and rankings. She helps companies see how decisions in product design, fulfillment, customer service, and even earnings calls shape what AI tells buyers about them.

In this episode, we discuss how AI builds a case for or against a brand. We cover what an AI visibility audit actually looks like in practice. We explore why the fix often lives outside the marketing department entirely. And we get into what leaders need to do now, before AI Mode becomes the norm for all Google users.

We also get into real tool costs, the new cross-functional demands this discipline creates, and why some of the most damaging AI narratives are ones brands unknowingly wrote themselves.

If you’ve ever wondered whether AI is working for or against your brand, this conversation will provide some really interesting insights to sharpen how you think about it.

So without any further ado, on with the show!

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Online Courses 
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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