79 Super Helpful Marketing Tools

Useful tools to take your marketing skills to the next level today!


Recent Episodes

Episode 245 | Posted on

The Art of Delegation with Tim Ferriss

Tim Ferriss is one of the biggest names in podcasting, with over 500 million episodes downloaded. He is also the author of multiple New York Times bestsellers. His first book, The 4-Hour Workweek, is what really put him on the map. That book was transformational for me and for my business at that time, Netconcepts, which I eventually sold partly due to the concepts I learned from Tim in the book.  Back then, before he wrote The 4-Hour Body or The 4-Hour Chef, I interviewed Tim. He shared some amazing pearls of wisdom which you're about to hear. It's as relevant today as it was back when I recorded it. If you already heard this interview before, because I aired it in my other show, Get Yourself Optimized, episode 39. Just humor me and listen to it again.  While most entrepreneurs and busy professionals are glued to their email and phone, Tim has mastered the art of delegation. It's the ultimate productivity hack. The majority of your to-do list can be outsourced and with a little direction, a Virtual Assistant or VA can free up your time. Allowing you to work less while earning more. We discussed in this episode where to find a Virtual Assistant, how to determine what to delegate, hiring the right candidates, and so much more. And now, without further ado, on with the show.

Episode 244 | Posted on

The Future of Marketing is Virtual with Alex Mandossian

Anyone who has studied how to be successful in marketing understands it takes out-of-the box thinking, and in the case of today’s incredibly successful guest, Alex Mandossian, it takes a lot of chutzpah.  Since 1993, Alex has generated nearly $417 million in sales and profits for his marketing students, clients and joint venture partners on six continents. He has shared the stage with Richard Branson, Larry King, Tony Robbins, Marianne Williamson, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama. He has published several books, including the recent Alexisms: Useful Life Lessons from a Recovering Serial Entrepreneur.  In today’s episode we talk about writing books, promoting books, doing virtual book tours, and the Socratic method as it applies to copywriting. We talk about the difference between giving people what they want, versus giving them what you think they need. And back to the chutzpah, Alex has done stuff like invite presidents to give an interview, and it worked both times he tried it. He tells all about how that came to be in this episode which I think you’re going to find pretty fascinating, so be sure to stay tuned!

Episode 243 | Posted on

Make a Lasting Impression with Matt Barnett

Regardless of the industry, making a meaningful connection with customers and prospects is one of the greatest challenges a business faces. Our communication channel of choice with these folks tends to be email, but there is an awful lot of noise in their inbox. A lot of what they receive is impersonal and shallow, and consequently, they just don’t have any interest in opening most of it.  My guest today, Matt Barnett, decided to change all that when he created Bonjoro, a software as a service (SaaS) looking to reinvent the way businesses tackle engagement by allowing them to send quick, personal video messages directly to their customers and prospects. Originally an industrial designer and artist, Matt stumbled into creating Bonjoro accidentally by simply building tools to solve a problem that got used by others. When the popularity of his video platform eclipsed the original business he was building, he knew he was onto something.  In this episode, Matt and I discuss pivoting, taking on investors, managing stakeholder expectations, managing remote teams, and using video to both land clients and reduce churn. If you’d like to surprise and delight your customers and serve them in remarkable ways, you’re not going to want to miss this episode.

Episode 242 | Posted on

The Path to Profitable Online Courses with Billy Bross

If you’re considering a foray into the world of online courses, you’re not alone. This is a really exciting niche that has grown dramatically in the last five years. I’d say it’s even gone mainstream, thanks in large part to Masterclass.com. And if you’re looking for a guide to help you navigate the world of course creation & marketing, you’re in luck, because today’s guest, Billy Bross happens to be an online course expert who has done this for himself and for a number of clients. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. In this episode, we discuss finding the pricing sweet spot, increasing course consumption, recorded versus live trainings, office hours, Facebook groups, launches, ideal course length, and much more. So, if you’re curious to learn the secret sauce to profitable online courses, you’re in the right place! Let’s get started!

Episode 241 | Posted on

Thriving Against All Odds with Dr. Sean Stephenson

In difficult times like this, we need leaders to look up to, not just titans of business but true spiritual leaders. My guest for this episode, Dr. Sean Stephenson, was one of those larger than life people. Sadly, he passed away last year, about six months after this interview.  I got to know Sean through Joe Polish's mastermind, Genius Network, which we were both a part of. I'm very grateful to have met Sean in person. He was the kind of guy who lit up the room with his smile, his self-deprecating humor, and his pearls of wisdom. Sean was the living proof that the mind is a powerful weapon against adversity. Sean reminded me, in fact, of Viktor Frankl, another inspirational figure, whose work proved that striving for meaning is what keeps us alive through unspeakable tragedy. Sean was 40 years old, which was 40 years longer of a life span than doctors originally predicted. He was born with osteogenesis imperfecta, a rare bone disorder that made his bones very fragile and stunted his growth. By the time he was 18, he had fractured his bones over 200 times. Despite this, Sean overcame such challenges to become an incredible speaker, inspiring millions, appearing on Oprah, and sharing the stage with US presidents and the Dalai Lama.  This interview originally aired on my other show, Get Yourself Optimized, and I publish it here, not only to inspire you to be a better human, while you are being a better marketer, but also as a tribute to an incredible soul who inspired me and countless others. In this episode, Sean and I discussed everything from the benefits of having entrepreneurial parents to self-care and attracting wealth. Listen in as a 3-foot tall man teaches us a thing or two about walking tall.