It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top.
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Perry Marshall joins me today to explain how you can do better in your online marketing. He’ll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today’s world, and particularly online, it’s increasingly important to be excellent at what you do. Being “good enough” simply isn’t good enough anymore. You need to have a unique selling proposition and be the absolute best in your market. Listen as we dig into various tips and tricks for optimizing your AdWords performance.
Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel.
Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner or expert.
Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"!
Jeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now!
Today's guest, Patrick Stox, is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup. He’s also a frequent writer for many search blogs and an accomplished speaker. You might not know the difference between HTTP, HTTPS, and HTTP2. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you protect your site? You can make the switch to HTTPS. Join us to learn about SEO and development to keep your site running smoothly.