Marketing Speak

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak Podcast

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Latest Podcast Episodes

A Case Study On Personal Branding with Greg Merrilees

Your personal brand is the only asset you’ll carry from cradle to grave. Sell your company, and the brand goes with it. But your name? That stays with you forever.

Greg Merrilees, my guest on today’s show, is the founder of Studio1 Design, a conversion-focused web design agency I’ve collaborated with for over a decade on multiple client projects and my own digital properties.

In our conversation, we deconstruct the complete evolution of my personal brand websites—from my 1995 agency site through multiple redesigns of stephanspencer.com, my two podcast sites, and beyond. We examine when to create separate brand properties versus consolidating under one domain. We explore how to showcase authority without creating decision paralysis. Greg breaks down why your FAQ section–rather than answering industry basics– should instead obliterate hiring objections. We discuss the strategic placement of social proof that shifts contextually across pages: client logos on your results page, media outlets on your press page, speaking venues on your speaking page. And we reveal how timeline-based storytelling on about pages builds the kind of authentic connection that AI simply can’t replicate.

This case study gives you the blueprint for building authority that survives algorithm changes, platform shifts, and the rise of AI agents making decisions about who to recommend. So, without any further ado, on with the show!

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Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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