Marketing Speak Podcast

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Latest Podcast Episodes

From Hobby to Empire: A Case Study with Greg Merrilees

Most website owners are seeing AI eat into their traffic. Search results become the final answer, clicks vanish, and entire business models can evaporate overnight. But some sites don’t just survive, they thrive and grow. The difference lies in building an authority that algorithms can’t ignore.

Today’s guest is Greg Merillees, founder of Studio1 Design, a conversion-focused web design agency that has spent more than a decade crafting websites that perform as well as they look. Greg and I dive into the complete transformation of our joint client, WhatIsMyIPaddress.com.

Chris Parker started What Is My IP Address as a hobby in 2000. Today, it’s a top 3,000 website with over 13 million monthly visits and seven figures in revenue. Together, Greg and I will unpack the strategies behind the site’s rise: including a conversion-focused redesign, cross-pollinating traffic between its sister properties, and building a personal brand for Chris that stands apart from the business.

We also explore the psychology of design that drives clicks, why FAQs matter for AI visibility, why a podcast and a book became an essential extension of his online platform, and Chris, in partnership with us, turned a simple lookup tool into a trusted authority.

If you want to see how to future-proof your online presence while AI reshapes the digital world, this case study is a great blueprint. So without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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