Marketing Speak® Podcast

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Latest Podcast Episodes

Cutting-Edge AEO Strategies with Patrick Stox

Search is still search—until it isn’t. The moment answers show up without the click, the job shifts from “rank for keywords” to “earn the mention.”

My guest on today’s show is Patrick Stox, Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs. Based in Raleigh, North Carolina, Patrick lives and breathes SEO, with a particular fascination for how systems really work—and the strange, edge-case problems most people never notice.

He contributed to the Ahrefs SEO Book for Beginners, served as Technical Review Editor for my book The Art of SEO (4th edition), and was lead author for the SEO chapter of the 2021 Web Almanac.

In our conversation, we break down what AI Overviews and AI-mode search are doing to click-through rates, and why “information gain” is the only real moat. We talk about how Ahrefs is building toward real-time site auditing and push-button fixes with Edge SEO, plus the unsexy technical moves that protect performance. Patrick also explains why data studies and comparison pages are winning right now, how Brand Radar actually works, and what it means to manage your reputation across the whole internet—not just your website.

If you want a smarter, more defensible search strategy for 2026, this episode is a great place to start. So, without any further ado, on with the show!

Podcast Reviews

Online Courses 
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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