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Improving Your Online Search Visibility with Matt Cutts

Matt Cutts, head of the Web Spam team at Google, answers rapid-fire, need-to-know questions you have about getting better search visibility. Cutts gives a quick, genius tip of how syndicated content can be linked to original content to distribute PageRank. He also mentions how Flash doesn’t entail SEO hell – if you extract text with the right tools, which he discloses.

Matt Cutts, head of the Web Spam team at Google, answers rapid-fire, need-to-know questions you have about getting better search visibility. Cutts gives a quick, genius tip of how syndicated content can be linked to original content to distribute PageRank. He also mentions how Flash doesn’t entail SEO hell-if you extract text with the right tools, which he discloses. He discusses the future role of humans and search-and how Google might see a future in using more manual action to find spam. Finally, Cutts thinks that your link buying scheme to blacklist your competitors won’t work because Google is smarter than the black-hat SEO spammers- and why Google cares about investigating site sabotage.

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