How did Suzy Batiz take an embarrassing bathroom problem and build an empire worth hundreds of millions?
Suzy was such an inspiration and a pleasure to have on my other podcast, Get Yourself Optimized, that I wanted to share her story with my Marketing Speak audience. Though Suzy Batiz may not be a household name, her product, Poo Pourrie, definitely is!
Suzy’s life is the epitome of transformation – like a rags-to-riches story on steroids. In this interview, she gets real about the struggles she was able to overcome, as well as the wellness practices and spiritual principles that catalyzed Suzy’s personal and professional evolution. She shares her unique business philosophy, giving us a glimpse of her marketing genius, including the innovations that helped her breakthrough to such phenomenal results.
Suzy has redefined markets with her creative ventures, from transforming smelly experiences with Pou Pourri to ushering in a new era of household cleaning with Supernatural, all while enriching lives through her comprehensive Alive OS courses. So, without any further ado, let’s dive in and gain inspiration from a business and marketing legend who was twice bankrupt! On with the show!
In This Episode
- [00:39] – Stephan introduces Suzy Batiz, a revolutionary explorer of infinite potential in the playground of life.
- [05:40] – Suzy recalls a time when she almost flew all the way to the manufacturer’s headquarters to acquire 200,000 sprayer bottles for Poo~Pourri
- [11:25] – Suzy explains how Viktor Frankl’s book, Man’s Search for Meaning changed her life and inspired her to look for her own meaning.
- [13:31] – Suzy expresses how Byron Katie helped her find true happiness within herself.
- [25:01] – Stephan asks Suzy how Poo~Pourri’s video, Girls Don’t Poop, was created and became one of their viral videos.
- [29:44] – Suzy talks about her course Alive OS™, a radical upgrade for your human operating system.
- [33:30] – Stephan and Suzy discuss the feeling of resonance and vibrational alignment of certain things and situations to experience the best in life.
- [40:00] – Suzy shares how she started trying plant medicine and the experiences she had using them.
- [48:07] – Suzy’s next action step for you to take on finding what inspires you to live the life you want.
- [50:43] – Follow Suzy Batiz on her social media accounts, and visit her website suzybatiz.com to learn more about her and her course Alive OS™.
Suzy, it’s so great to have you on the show.
Hi, nice to be here. I’m excited.
I am just so grateful for you taking the time to do this and to share your inspiring story and your wisdom and crazy, amazing experiences with our listeners. If we could start by just giving a little bit of a story about some sort of challenge that you faced that seemed insurmountable at the time and how you got kind of through it and past it.
I often tell people, entrepreneurs come to me all the time, and they’re like, “Do you ever have problems?” I’m like, “Okay if you’re gonna be an entrepreneur, all you do is solve problems. You’re a professional problem solver.” It’s really funny that people have that misconception in their mind. I’m like, “If you don’t like solving problems, then don’t be an entrepreneur.” The best advice I have, and often say it’s like running on a track. It’s like you can just be a sprinter, or you can be a hurdler, and an entrepreneur is a hurdler. If you don’t like hurdling, don’t be an entrepreneur; that’s my first thing. An insurmountable problem, gosh, there’s so many.
What’s coming up to me is the story of when our video went viral probably seven years ago now. We were told by an agency that we were working with, and we designed the video Girls Don’t Poop. It’s pretty iconic now. I don’t know how many million views, 200 million views we’ve had on it? We were told that there’s no such thing as a viral video in consumer packaged goods. “Don’t expect one, blah, blah, blah.” And we’re like, “Okay, great. Got it.” Well, our website wasn’t connected to our internal order processing system. So we were just testing. We were doing a reverse funnel model of testing, which means you get like ten intros, you get the middle body, and then you have your ten closing comments. We were testing online, BuzzFeed got it, Reddit got it within two days, we sold all of our inventory and were $4 million in backorder. At that point, we’re only doing $8 million a year. So you have to understand that not only did we sell all of our inventory, we had a $4 million hole of orders that were not connected to our system. So nightmare, okay, because we had to hand-enter thousands of thousands of orders, which were complicated. But that wasn’t the biggest problem. That was one problem.
The biggest problem is that we have one sprayer manufacturer, and it works with citrus oils. And most products you get with essential oils, the sprayer stops working, right? So I’m very particular about our sprayer, we had someone that had ordered a new sprayer. I’m getting all these emails saying, “My sprayer doesn’t work” I went to our purchasing person at the time, and I’m like, “What’s up with these sprayers?” And he’s like, “Well, I ordered some sprayers.” “How many do you order?” “20,000.” “Oh my god. We have 20,000 sprayers out there that are not working?” He goes, “Yeah.” Then he comes back, and I go, “I’m still getting emails. How many sprayers did you put out there that is bad?” “200,000 sprayers.”
Thank God a hundred thousand were at QVC. I isolated those. Right as they’re going on air, the sprayer didn’t work, so we had to cancel that which QVC hates. But the biggest problem, again, still not the biggest problem. The biggest problem was that our sprayer manufacturer was going through an SAP conversion. And they were saying it would be a minimum of 16 to 20 weeks before we could get a sprayer. I was not willing to put a sprayer that was faulty that we could get on the bottles and ship those out. So I had to tell everyone, “Hey, guess what, we got your order, but we’re not gonna be able to ship for six months,” right? And that was a big problem. I was trying to find sprayers everywhere. I mean, I was sourcing sprayers, I was calling everybody, I wasn’t sleeping at all. It ends up, no sprayers or manufacturer says they can’t get them to us. And I went into meditation at 3 AM, and all of a sudden, I had this thought, I’m going to fly, and I’m going to talk to the CEO of this global sprayer company because they were telling us there’s no way.
Stop panicking and meditate. Once you get to space, a new idea will pop through; it will.
I messaged him and said, “I’m gonna be on the first flight to you. I’m coming. I’ve got 48 hours before I have to be at,” I think it was a trade show or something. “So I’m going to sit in your office because I want you to look me in the eye and tell me that you can’t get me a sprayer.” There’s a difference between email, and I’m about to lose my business here. People aren’t going to wait six months. And I get the flight booked, and I’m in the American Airlines lounge. I’m ready to go to their headquarters and sit. And I get a call from their senior VP of global sales. And I’m just bawling, I’m like, “Listen like I’m in trouble here, and I need help.” And he goes, “Well, don’t come to our office because the CEO is traveling internationally, and I’m based in another city.” And he goes, “But we’ll help you.”
And what he ended up doing is they ended up taking 200,000 sprayers a week. He had to go to the board; they stole them from a big manufacturer. So they siphoned us off 200,000 sprayers a week to keep us going. But it was that moment of just stop panicking and go meditate, and a new idea, once you get to space, it will pop through, and it did. And I ended up saving the company, and they helped save our company. That was a really big problem at the time. And we ended up shipping 200,000 bottles a week and ended up keeping our consumers and everybody happy. We offered a refund. That was before people talked about transparency. We just send an email and tell people we got caught with our pants down and we’re not gonna be able to ship you. If you want to refund, we’ll give it to you. I think we maybe had three people. It wasn’t very many; it’s so minuscule, the number of people. But that was a really big problem.
Wow. An opportunity, too.
It was a huge opportunity. I mean, the senior VP of global sales had to go to the board. And they were saying, “No, we can’t do this.” And he had to do this whole, “If we don’t fight for the small guys, like what are we doing in business?” So he did this whole small business American owned company, and they ended up doing that for us, which was amazing.
Wow. And to think if you hadn’t meditated over this, you may not have come up with this idea, and the business would have probably gone out of business, I guess.
Completely. Because just think about cash flow for six months, you don’t have any product to sell, and we were very new then. Yeah, it was a huge problem, and we solved it. And what’s funny is, I let my whole team know, who knows how many people, 15 people back then? And I was like, I’m going to their headquarters. And then, two hours later, I pull back up in the office, and I still have the boarding pass framed in my office at the company headquarters. But I was like, ‘We’re getting sprayers!” and the whole company was like, “Yeah!” There’s also a moment where I didn’t compromise on my integrity. I could have done like a lot of companies. I buy a sprayer right now that’s $45. It’s a room spray body mist, and they have a bad sprayer. And there’s just no way I would put that out on the market. So I stuck with my integrity. And I think that’s a big thing that most people bypass. They think just make the consumer somewhat happy. But I really believe in building an integral business is really the most important.
Yeah, very important. How do you end up integrating meditation into your business practices? Was that just kind of a one-off? I don’t think so, but were you like, “Okay, I’m desperate, I better meditate,” or was that just part of your go-to approach to a kind of tapping into the universal intelligence?Your business and personal connections, along with your feelings about yourself, will become increasingly positive when you treat each with love. Click To Tweet
Yeah, it’s my go-to approach. You know, the one thing that I found in myself, I won’t put this up on other people, is that I need space for creative ideas to come in. When I’m in fear and panic, like, there’s just no room, and it’s like the bandwidth has been taken up, right? So whenever I can go into meditation, I do Transcendental Meditation, so 20 minutes in the morning and night. It allows me a respite. It’s got space where I can drop to consciousness, whatever everyone calls it. Then an idea had room to come in. And whenever I get locked into fear, again, I won’t put this on everyone else. That’s all that happens, right? So I just intuitively said, “Okay, I’m just going to go meditate.” And I wasn’t meditating for an idea. It’s like, I need some relief, I’m not sleeping, I’m panicked, and I’m in a lot of fear here. So I need a respite.
Wow. And how long have you been doing Transcendental Meditation?
Probably 17 years. It’s a non-negotiable.
You don’t miss any days? You do it every single day?
Every single day. My scorecard in my morning meditation was pretty much 100%. My afternoon meditations are probably like 50% back then. But recently, I just had surgery in March, and I had a lot of anesthesia, and my meditation was off for quite a few months. And it was very troubling to me. It was super discombobulating. It was all the anesthesia, my body getting it out. And my meditation is just now coming back like six months later. It’s amazing.
Gotcha. Was there an event that started you down this path of TM or something that happened, maybe something that was a pivotal event where you’re like, “I need something”?
Yeah, I needed everything. After my second bankruptcy when I was 38, I lost everything. What I considered everything; the house, the cars, like everything was gone. I was in a severe depression. I had tried to kill myself when I was 21, and I probably would have tried to kill myself again. I was seriously that down. I thought I was the worst business person in the world. I hated business, lots of curse words we can put in here the way I felt. I was just at my bottom. And I went to a hypnotherapist, and he told me, “The problem is you have no meaning in your life.” And I’m like, “What are you talking about?” Like, “I have kids.” I was sarcastic, like, “What are you talking about?” He gave me the book Man’s Search for Meaning by Viktor Frankl. And I read it, and I was like, “I had given up any sort of spiritual practice.” I was molested when I was young, and I used to pray to God because God gives you everything, right? So I pray to God every single night that it would not happen to my sister. When I found out it did happen to my sister, I was like, “FU to God.” I was like, “You know what, I’m going to do this on my own because I didn’t have God now.”
So I journeyed for many years, actually, from the time I was 16 to probably 38. A lot of years, 22 years of me just doing it on my own. And that’s when I realized that it just wasn’t working. I needed something more, a lot more. So I did that moment of where I’d had no control of my life. I was following numerology, Fung Shui, I was sleeping in my bed in a different direction every night. When I say I was lost, I was really lost. And I went to this one room that my Fung Shui person said, “This room is death and destruction. Never ever work in this room.” And I went into that room, and I got on my knees. I get emotional with this, and I cried so much to God. And I said, “You have to take me because I’m not going to kill myself, but you need to give me a disease or something. Give me cancer because I’m done.”
The big thing that most entrepreneurs do is to make the consumer somewhat happy. Yet, building an integral business is the most important obligation.
A couple of days later, I had Byron Katie‘s book, Loving What Is, in my hands, and went to her 10-day workshop. That’s when I started releasing my victim mentality. I started realizing I had a part in some of my life, and I had choices. And then, after that, I started doing Transcendental Meditation. And then I started doing plant medicines and somatic therapy. People know me as a business person in the world but my main objective has been personal development. It has been, “I need freedom.” I get teary. It’s like until you’ve been there, you have no idea of the pain. And I wanted out of the pain so badly that I would do anything. And that’s when I started all that.
Thank you for sharing all that and just being so open and vulnerable. People don’t know what it takes behind the scenes to get to success. People don’t know, for example, that I was a foster child. Well, a few people do now, because I finally did a couple of TV appearances talking about foster care and so forth. But for 40 years, well, 20 adult years of my life, I didn’t tell anybody that I was a foster child. I also didn’t tell people that there was a short period of time where I was on food stamps. And it’s part of your journey. It’s part of what makes you real and human, and go through those trials, those challenges. That’s what makes the metal in you that gives you the strength to create amazing things and reveal so much light in the world.
It does. When I hear somebody that’s had a hard life like that, if they’re still at the bottom, I’m like, “Oh, this is gonna be good,” right? Because once they decide that they want their freedom and start fighting for that, as opposed to getting something externally to fill themselves. When you start going inside is when the gold happens, right? And you look at a plant– my son, he’s a microgreen grower and does hydroponics, and there’s something about putting stress on plants so that they grow more. If we look at our challenges as fertilizer, which it really is, and I have the luxury now of being opposite. I’m the least depressed person on the planet. I just don’t go there anymore. And I was at one time diagnosed with severe clinical depression, and I would have it for the rest of my life, and that was not true. What it was, I had a lot of repressed sadness and anger. So I started processing a lot of that, and then I started finding my power. Byron Katie used to say, the deeper that you’ve gone into the hole, because of polarity, the higher that you have an ability to rise. With you like being in foster care and on food stamps, that’s a pretty deep hole, right? But if you can get yourself out of that hole, you have much more potential on the opposite side.
The deeper that you’ve gone into the hole, because of polarity, the higher that you have an ability to rise.Byron Katie
Yeah, I believe in that. And Byron Katie is just such an inspiring person. She’s amazing. She was a past guest on this show. It was so good. At first, I saw her speak at an Omega NYC event, And she was amazing. I ended up writing an article for the Huffington Post about her. And then several years later, I’m starting my podcast or going by that time, and I go to her website, and I see it featured on the homepage near the bottom is that article I wrote on the Huffington Post several years ago. So I sent her an email, and I’m like, “I’d love to have you on my podcast. And I’m the guy that wrote that HuffPost article that’s down on the bottom part of your homepage,” and she was like, “We love that article. We know all about that article. Thank you so much.” So yeah, she said yes, and it was an incredible, amazing interview. And I love the work, and I love the four questions and the turnaround. It’s a game-changer. It’s eliminated or at least ameliorated suffering for millions and millions of people. She’s a gift to humanity.
She’s such a gift. I was in her camp for about four years. I went to every training she had and just really dove into the work. What I realized there weren’t things that I wanted. I thought if I could be a success, that I was going to somehow be valuable or mean something in the world, right? And after working with her, I just sat home for a couple of years doing the work and just crying. I was at peace for the first time in my life. I found happiness inside. I knew what abundance was, I knew what wealth was, and it had nothing to do with anything external. It was everything inside. And then ironically, once you’re at that place of peace, the idea for Poo~Pourri pops in.
And it’s no accident, right? It was meant to happen.
So how did you go from having an abuse-filled childhood to becoming a business person in the first place? Because you ended up losing your business or going bankrupt, but something inspired you to become a business person and to entrepreneurship. Fill in a little bit more of the details in between those two moments or parts of your life.
Yeah, one of the first things is I did have a hard childhood. My father was a bipolar alcoholic, my mother’s addicted to pain pills, my first memory was cooking for my parents at four years old, and I was molested by my stepfather. But I always made things. The beauty of growing up without a lot of money is that I was very resourceful. When I was 17, I designed this pair of denim shoes, my boyfriend at the time worked at a shoe factory. And I said, “If there were a pair of denim pumps,” because back in the 80s, women wore their pumps to match their sweaters. If you wear a lavender sweater, you wear lavender pumps. I didn’t have a lot of money. I was working at Burger King and Pizza Hut and things. But I thought if these were denim, that would match everything. So I had him make a pair of shoes, they were great. I took some scraps of an old pair of jeans and some old leather and little things. He made them, and I loved them.
And I called Guess in New York, and I said because Guess jeans were the big jeans. And they said, “Oh my god, we’re coming out with a shoe line, you should come to see us.” And I was like, “Oh my god. Okay.” So I went to go tell my mother, like, “Oh my god. Guess wants to see me in New York.” And she said, “Well, you can’t go to New York, you’re just that little girl from Arkansas. They’re gonna chew you up and spit you out.” And I was like, “Oh, I can’t go to New York?” So I just tell that story and that my natural thing was always to solve problems, to make what I didn’t have, which was the gift of not having a lot of money. Once I realized I couldn’t go to New York or thought I couldn’t, I gave my mother all the power. So I got married when I was 19 and bought a bridal salon, I convinced everybody to give me money, and they gave me money. It was like $50,000 or something back then, but my husband at the time, his parents, and my parents both signed a note at the bank. I ended up buying a bunch of old inventory. So I was bankrupt by the time I was 20 years old. So I was married, bankrupt, and divorced by the time I was 20.
The gift of not having a lot of money was always to solve problems and create what you didn’t have.
But business to me was always this form of freedom. Like you have to think like I grew up not trusting adults or other people, but I knew myself. I knew that I could get myself out of this. So business, I always had ideas coming through. It was always like, “Oh, this would be a great idea. And this would be a great idea. We could do that.” And I had a lot of flimsy businesses, most of my businesses failed. Mainly because it wasn’t born of a passionate idea. They were just, “Oh, this makes sense. Let’s do that.” And I didn’t have enough. I was so dysfunctional within myself that I was always sabotaging and creating a bunch of stuff. But bringing an idea to life has always been what turns me on. Whether it was making Barbie clothes when I was young or the denim pumps or let’s buy a business, let’s do this. That was just my go-to. It’s just like in my core. A lot of times, I think about selling Poo~Pourri or Supernatural, and now I have ALIVE OS™, and I’m like, but I’m not going to stop creating, I’m still going to be doing it. This is what I do.
Yeah. And somebody like Keith Cunningham, he lost hundreds of millions of dollars and then he just like, I’m gonna remake myself, and he turned himself back into a billionaire from zero.
There you go. I know, it’s amazing. It’s like, hold on, this is in my core, right? So when the idea of Poo~Pourri came again, I spent about four or five years just going. I don’t want anything to do with business. To me, the business was the devil. It was like the worst. I was like, “No way. I’m gonna sit here and just do the work with people. I’m going to coach people. That’s what I’m gonna do.” So I, of course, started a full finishing business, an interior design salon. I’m doing that just to make money. But then the idea for Poo~Pourri lit me up. I was just like, I wanted to make the product. I didn’t want to be in business. So again, it went back to the same thing as the Guess shoes. I just had an idea like, oh, my god, I think I can make this. Let’s see what happens. And there was no plan beyond that other than can I create this.
So, where did this idea come from?
Well again, I was in bliss, and happy and perfect. I didn’t need money for the first time in my life. I have no desire for it. I was at a dinner party, and my brother-in-law said, “Can bathroom odor be trapped?” He had a small house with one bathroom. My hobby was essential oils, and I immediately felt like the light turned on. And I just went, I can do that. And I saw oil floats on water like I can do this. And you know, he was a little sarcastic like, “Really? You think so?” because he had tried a couple of attempts with lots of things. And I was like, “No, I know, I can do this.” And it took me nine months. But I figured it out. And everybody was so tired of me, like my husband at the time, my kids, all my neighbors, I would tell them what I was doing. And everybody would back up like six feet. Like what? Nobody wants to talk about the bathroom odor that I kept trudging along.
And one day, my husband walks into the bathroom after he tested the product. And he was like, “Oh my god, we’re gonna be millionaires.” I’m like, “What are you talking about?” and he goes, “You realize what you’ve done. You’ve literally taken the smell out of sh*t.” I don’t know what audience you have. But that was his literal words. And I sent it to a few friends. I was very type A, so I had this whole “rate the effectiveness,” and they call me like, “Girl, this stuff is everything.” and so I say, “I was making it in my house.” And again, I had no desire to be on the market. But it was so good, and there’s no way I could not put it into the world. And that’s how I started in business again.
Right. And somehow, you ended up with this viral video. What happened there? How did you get that to come together?
Well, what was amazing is I was already successful before the video. So we were, how many years in? We were quite a few years in. I built the company during the recession, 2008-2009. I sold my first bottle in 2007, and everybody kept saying, “Chicken Little, the sky is falling,” right? They’re like, “The sky is falling. Look!” And my husband would drive me to work, and he’d be like, “Look at those close businesses.” People that were in finance would call me like, “Get out now.” But you know, I was growing, I was doing $8 million, had like $2 million bottom lines. I was spending 12 weeks a year in Maui, and my life was great.
Don’t do anything for money. Do things because it makes you feel good.
And I wake up one morning or probably in the middle of the night, and I look at my husband, I’m like, “We gotta get going.” He says, “What are you talking about?” I go, “Let’s not waste time. It’s time to put the gas on.” And again, “You’re crazy, we’re doing great.” I was like, “No, no, we got to go.” What I knew is I couldn’t afford traditional advertising. So I found these guys that were doing this rogue digital marketing. And I convinced them to come over and team up with me and did the video, and I just was looking to advertise. I had no idea it’s gonna be a viral video. But the subject matter was so good and so fun. And again, I camped out for two weeks at a place in Sundance, and we wrote the video, we cast it, we built sets, we built a website, and shot all the video in two weeks.
I just had a team of like six of us sitting around the table. We just knocked it out. It was amazing. It’s my preferred method is to go in the sprints. So I do that a lot now, take teams off-site and be like, okay, let’s create something.
Yeah. And this was the Harmon Brothers that you worked with?
Yeah, it was.
Awesome. How many more videos did you end up doing? You had that big hit, did you kind of replicate that and have a bunch more, or was it more just a one-hit-wonder viral video?
We did one video with them, and that relationship fell apart, and I chose to keep the details to myself. And we’ve always done everything, and also they take all the credit for that, but we were writing as well. It’s just funny what happens, but we’ve always done our videos, and we’ve had over 500 million views of our videos today. We’ve put more spin behind that video, but we’ve had videos that have had more views.Do things that make you feel good — don’t limit yourself to necessary activities only. Click To Tweet
Yeah, we produce all of our content.
And we’ve hired so many people over the years, and they weren’t the only ones. We’ve hired DDB. We’ve hired everybody. And we always find out that we do better ourselves than anyone else. And we just wrote a sitcom that we’ll be pitching to sell. It’s pretty amazing.
A sitcom? Wow.
Total accident. We were writing eight series on YouTube, 13 minutes long, just like a little binge-watch series. And it ended up that we accidentally wrote a full-fledged sitcom.
Wow, you are prolific. That’s amazing.
I just have fun. Like, it just feels good. And the biggest thing I’ve learned is I don’t do anything for money anymore. I do things because it feels good, right? Because one of the things I realized if I can lose everything at any moment, the worst thing I think about losing everything was losing everything and realizing you didn’t like who you were, and you didn’t have a good time doing it. You just worked your ass off, and you had no fun. So when I re-entered business, I call that the luxury of losing everything because I got a clean slate, right? And I got to assess the way I was operating within my own being. So then, when I got to go back into business, I was like, I don’t want to do anything as I did before. Because I sold out, I pushed through, I clawed, I did all the horrible sales tactics that are common in business, and I just don’t do any of those anymore. I realized that I’m gonna build my business and integrity and have fun. And that’s what we do. It’s worked.
When re-entering business, call that “the luxury of losing everything” because you got a clean slate, and you got to assess the way you were operating within your being.
Wow. And how do you convey this attitude that’s not that prevalent in the business world to others so that that goes viral and not just your product?
Well, and I just started Alive OS. I wrote the course before Poo~Pourri. It was called, Inside Out: How to Create a Life You Desire by Going Within because I knew everything was inside. And I had five women in the course, and they were just looking at me like, “You just filed bankruptcy, we’re gonna listen to you about how to create an amazing life.” And I realized I’m like, oh, I haven’t had financial success what they believe. So then Poo~Pourri presents itself. So I just relaunched that course. I rewrote it a year and a half ago, like 25 women that I asked what they go through, I was holding a woman entrepreneur group in my house. 100%, because of scheduling, everybody wanted to meet with me. And I said, “You know what, I just don’t have time for all these individual meetings. Let’s get together once a month. I’ll share anything you want.” So they went through that course with me.
I asked, “Would you hold me accountable to rewrite this?” So I delivered a lesson every two weeks. And I launched that again, everybody’s lives change, they’re all amazing. I just launched that again during COVID in March at 148 people. I stopped it at that. I was like, I don’t know if this is going to work on Zoom, right? And then I just redid the course, and we had over 350 people in the course, they just graduated. And now I just started an Alive Abundance Course, but you have to go through Alive 1.0 first. But that’s what I’m doing. I just turned down a big deal, a very big deal about my story. But I will do all the books, movies, all that will happen in its own due time. And I have the course, and I’m still pretty much in beta. But it’s amazing what’s happening. It’s growing on its own. I’ve got mentors and mentors and mentors, and I haven’t done any of that. I just put material out, and it’s just growing on its own, which is amazing.
Cool. Are you targeting mostly women with this course?
I was, and during COVID, when we launched it, we had four men that were like, “This isn’t fair.”. So I let four men in, and I was like, “Okay, but there’s 144 women in here,” and they’re like, “We don’t care. We want in.” And I started at 150, but we had two people that just didn’t end up making it. So now we have, I don’t know, with our last one, 350, we had probably 15 men in it. And with Alive Abundance, we have a lot more. One of the men that were in the course just donated $20,000 in scholarships to the next Alive, that’s happening in January. We’ve had like five or six people sponsor other people. We have lots of people who sponsor other people. But yeah, now it’s men and women. And we don’t target. We just do word of mouth. So it’s growing right now because I still feel like I’m in beta.
Gotcha. Right, and how did Supernatural come into existence?
So my mother died of MDS, which is a milder plastic syndrome that turns into leukemia. And when they told me at MD Anderson, that her disease was caused 100% by chemical exposure. She was a housewife, and I was like, this is ridiculous watching my mother die as she’s taking more chemicals, which are chemotherapy, which I begged her not to do. I just thought somebody is going to do something. She cleaned with all the typical bleaches and horrific cleaners. And it took me two years, and I spent over $2 million developing the product because I won’t put anything on the market that’s not better than the chemical competition. I want to have the lowest carbon footprint, and I want it to just be freakin amazing as far as the packaging and design. And I launched Supernatural, next year, we’ll be launching a lot more products. It’s a lifestyle brand. It’s all based on all-natural ingredients, the lowest carbon footprint, and vibration-based energy-based products.
What does that mean vibration-based?
Resonance is when you put two things together that are of a similar wavelength and similar pattern. They create more energy together than they did apart.
Well, everything is energy. If you came to my house, you would see everywhere I have a flower of life, I have altars, I have crystals. And do these things have power? They do. Our TVs and cell phones are powered by crystals. But if you don’t want to get so woo-woo in that, I believe that if you look up something, it carries a resonant vibration. And if you can create products or things, like when you come into my house, people are like, “It just feels so good.” Well, it feels good because I injected a lot of what I love, everything I picked out in my house, and I have a 15,000 square foot house. Like I handpicked and had everything handmade to the vibration that I love. Of course, you’re going to feel that. So that’s what I mean by vibration. Well, that’s a whole other podcast, but basically, everything is energy. I call Dr. Bruce Lipton. And I asked him, “Are ideas alive?” And he said, “Why do you ask?” And I said, “I have a theory that the ideas that feel alive within me are the ones that work, and the ones that aren’t alive don’t.” And I said, “I believe that 75% or whatever businesses that fail aren’t the birth of an alive idea.”
He taught me about resonance and dissonance, and he said everything is alive, everything is a vibration, and every living thing is seeking more lifeforce energy. So it’s impulses that we have towards things you are co-creating in resonance. And resonance is when you put two things together that are a similar wavelength and similar pattern, they create more energy together than they did apart. So you are amplified. Dissonance, it’s like noise-canceling headphones. When you put two energy waves, they just aren’t the same vibration or the same wavelength together. They create less energy than you had apart. So I often tell people like if you have a dissonant idea, if you’re just doing something because your parents wanted, you’re gonna have a big struggle because you have less lifeforce energy than you would, right? So I look for resonance in everything. Resonance in the items I picked for my home, resonance in my products, and you get more out of life because your vibrations amplified more than you would be alone.
Yeah, so not only can you have a dissonant idea, you could have a dissonant business partnership, right?
You can have a dissonant business partnership. You can have dissonance in your house with your marriage partner. You can have dissonant relationships. And it doesn’t mean that anything is bad. It just means you’re in a different vibration; it’s not one’s higher, and one’s lower. They’re just not the same wavelength. And once you start recognizing that, and when I said, every living thing is seeking more lifeforce energy, you’re talking like down to an atom. As it said, you can look at a microscope, and a cell will start moving towards what gives it more life. A tree, the roots go out to look for water, that is naturally inborn in us, but we forget about those, I forget, I don’t know with everyone else, I forgot that I have that GPS within me that knows what I want, and knows where I will be amplified.
Look for resonance in everything. You’ll get more out of life because your vibrations amplified more than you would be alone.Suzy Batiz
As I started retuning myself, I started going towards things, that lit me up, I became successful. And that’s my mantra with everything, I was just going over video ideas, and I’m like, none of these turn me on, and you got to do something else. We got to get together and come up with some other idea. Because I know that without that resonance, it doesn’t mean it’s not going to work, but it’s like a math proof. Every single thing has to be so on point, or it all falls apart because you don’t have that natural energy source. So to me, it’s like surfing. I look for the wave. And when the wave feels good and exciting, I go towards that, not for success, but more so that I can be amplified and I have a great time, right? And then it usually ends up working out because it has more energy in the world.
Yeah, that makes so much sense. And when somebody hears you say I work on stuff to feel good, or the things I choose to do are things that make me feel good, they don’t grasp how deep that is because you’re looking for resonance and vibrational alignment and elevating consciousness and like revealing light. All these woo-woo metaphysical things are what life is all about. And feeling good is just like a code word for all of that.Trust yourself to go after your dreams. Your higher spirit will lead you on the right path. Click To Tweet
Completely. That’s it. It’s not woo-woo at all. It’s science. And I have a saying that I have T-shirts printed, it says, “No, it’s not personal. It’s physics.” Because it’s real, resonance and dissonance are real. A lot of times, especially as women, I guess because women, I’m speaking for myself again, that sometimes saying no, and that’s where I have to hold the line as a founder of my business is when everybody is kind of excited in the room, but I know it’s not it. Being the one that has to go, “No, that’s not it. Let’s keep going.” It’s pretty wild as I’ve learned to stand in myself. It was just crushing me. I used to be down on my conference room desk, like, oh my god, I would apologize, like it’s just a no. But as I kept making these moves, I’ve just become more competent like, “Yeah, that’s not it. Let’s move on. Let’s find something else.” And people get upset, and teams get upset. But then usually, when we do find resonance, everybody’s excited. And so that’s what I know by experience now. It’s like, okay, I can be the bad guy in the room that says no, but then that’s what elevates and helps us find and seek resonance. And then when it is, I’m like, “Okay, that’s it. Let’s go,” so I’m like this energy mantra.
Gotcha. Is there something that helps you to tune in to that? Like for me, Oneness and Kabbalah helped me to tune in and to kind of connect to the fabric of creation and download those amazing ideas and those inspirations that move my life forward and reveal the most light for others. What is it for you?
Learn to stand in yourself to say “NO”. That’s what will elevate you and help you find and seek resonance.
Well, all of the above, I was a Kabbalist for a while. I studied many religions and many concepts and theories. It’s all of the above. It’s anything I’ve been drawn to at the moment. I’ve done a lot of changes. I’ve journeyed a lot with plant medicines. I feel that that keeps me clean. And I’ve been doing that for 13 years. Now I’ve been doing a lot of Ayahuasca and San Pedro combo. And that’s where I’m able to tap in and tune in along with meditation. And also just keeping my vessel clean and clear with EMDR and hypnotherapy. I have weekly sessions of EMDR and hypnotherapy as well as plant medicines, and that’s my practice. It’s to constantly keep my vessel clean. To me, it’s like, you don’t do therapy for six months. It’s like life creates enough and especially as you expand. When people think, “Oh, you’re rich, that’s great.” And it’s like, dude, I need to keep expanding my container, right? Because my container has its limits, so I keep opening and expanding my container so that I can receive everything that is our birthright. Abundance is our birthright; it’s nature. That’s the way it’s made.
Yeah, we kick resistance in our path like Abraham Hicks says. And also, this concept of the container, the vessel, learned about that in Kabbalah that the light is infinite, and it’s everywhere. And we could capture as much as we want, except our vessel isn’t big enough to capture it all. And we just need to work on expanding our vessel. If we wanted to reveal more light in the world, we’ve got to be able to have enough to reveal it. So that’s one thing I work on a lot is expanding my vessel, being a more conscious, thoughtful, happy, helpful, loving, less judgmental person. And that’s my Tikun, my judgment. I’m very good at being judgmental. So I have to work on that, and I do work on that. Knowing what your Tikun is, everybody else knows what you’re Tikun is; that’s your sole correction. I have this blind spot. Generally speaking, you’ll likely have a blind spot to your Tikun, but not everyone else. They’ll see it from a mile away.
When did you start, as you said 13 years ago, like what was the event that got you to try plant medicine? I have never tried anything. I’ve never done any kind of drugs. Never even smoked a cigarette. So I’ve heard good things about Ayahuasca and Ibogaine and some of these other things, but so far, no one’s convinced me to try it.
We need to work on expanding our vessel. If we wanted to reveal more light in the world, we’ve got to be able to have enough to show it.
Well, and I often say, if you’re not being called, why would you put yourself through that? Because Ayahuasca, you can call it a drug, but you would do it once as a drug. And then you’d be like, hell no, I’m not going back there, right? Because you’re just dealing with your subconscious mind. So my son was in a very dark place, he was pretty goth; “F God there, there is no God.” I thought I’m not gonna have him long. I was doing The Work of Byron Katie’s, so I was like, I’m just gonna love him while he’s here. And I woke up one morning, and I literally heard the words Ayahuasca and Dustin, and I had never even heard of Ayahuasca. I go type on my computer, and I’m trying to spell it phonetically. And by the grace of God, on a National Geographic article called To Hell and Back. I read it, it’s about this reporter that went down to Peru, and she had severe depression and cured her depression. And I sent it to my son, and I said, “I think you need to go.” That was a Wednesday morning. There are lots of details I didn’t book.
Two weeks later, he wakes up on Friday morning and says, “Mom, I need to go now.” And on Saturday morning, he was on a plane down to Peru. At 19 years old and ten days in the jungle, no wifi, no cell phone, anything. And he calls me ten days later from Iquitos the jungle, and he’s bawling, he’s crying. And his first words were, “Mom, God is real, and I’ve been healed.” And I was like, “What is this stuff and what happened?” Right? So he came back, I talked to him all night long, like with a guru. Like you need to tell me everything you saw. What happened? Because he was completely like a 180-degree shift in him. And then I went down to Peru, really suspicious, going, “I don’t know about this. I’m all enlightened. I did Byron Katie,” and I got my butt handed to me quite a few journeys. But I realized each time I felt like I was reclaiming a part of myself that had been lost. So even though my first 35-38 ceremonies were hard, what I knew is each time, I would feel better. And I was like, hold on, and there’s something here. Facing all your demons has definite merit. So as I face those, I started realizing, like, hold on, and I started learning how to navigate in the medicine, which was an agency I developed, which helped me navigate in the world.
So much so that one time I was in business, I just come back, I was leaving my business for two weeks at a time, like with no cell phone, no wifi, I’d hand them the keys and be like, “I got to go to the jungle.” I go to the jungle. I’d come back. And they told me like, “You know, we had no idea what you were doing.” I’m like, “I know, we didn’t matter, right? Because I’ve got to go get free people, whatever.” And one time, I’m sitting at my desk, and something really scary happened in the business. I don’t even remember now. And I remember sitting there, and I went, “Oh, I’m in a ceremony,” what I realized is there is no medicine, right? It’s like we’re always in the medicine, and we’re always in a ceremony, and that’s when the medicine world and reality started merging. And the same tools that I use to navigate all of my darkness, I used to navigate here. So really, to me, Ayahuasca is a four to six hours training ground in life. You go through hell, the most hellacious part, you resolve it, and each time you do that, you’re gaining more and more strength. So I just kept doing it. And I’ve drunk a lot of medicine since then.Trust yourself to go after the life you dream of. Your higher spirit will lead you to where you’re supposed to be. Click To Tweet
Wow. That’s incredible. And when you said your son told you God is real, that reminded me of the moment when I first experienced God and went from being agnostic almost atheistic for my whole life, I was 42 at the time, to being spiritual and connected to the Creator. It was in India, and I was on a Tony Robbins’ Platinum Partnership trip, and a Oneness monk touched me on the head and gave me what was called a Deeksha; a Oneness blessing. It was like an LSD trip, although I’ve never had LSD. I don’t know what that’s like, but I did see kind of psychedelic colors. I saw everything in technicolor once I went outside, all the brilliant greens of the grass and the trees and everything was like a cartoon. It was crazy. And I just felt so deeply connected to the Creator. It just changed my whole life. I’ve never been the same. I’m never going back. It’s a permanent shift in the brain.
Yeah. Oh, that’s so amazing. Yeah, that reminds me of Ram Dass. That’s literally what happens. So wonderful. And I don’t think everyone needs medicine. It’s like if you’re called, yeah, go do it. If you’re not, don’t.
Yeah. Amazing. All right. So if we could leave our listeners with one next action to take or one resource, one book to read, one video to watch, one tool to access, what would you say would be a good next step?
Well, I would say ask the question to yourself, and then look at what presents itself. Whenever I saw the Byron Katie book, I remember looking over at the bookstore, and there she was, and said, Loving What Is, and I’m like, are you kidding me? Like I’m in a crap hole here. Like, I don’t love what it is. And it’s like, she kept staring at me, and I went, and I opened the book, right? So Gay Hendricks, my mentor, said the same thing happened when Ram Dass told him. He said, “Well, how do you become happy?” And Ram Dass said, “Breathwork and meditation.” And he said, “Well, how do I start?” And he said, “It’ll come to you.” And that’s my experience. So I mean, I can tell you a million books to read, but really just ask the question, state that you want your freedom, and then look at what presents itself and look for that resonance. And when it does, devour it and go in there. Trust yourself and go towards what you’re interested in. Because of your higher self, your higher spirit, whatever will lead you the way you need to live is what I believe.
Yeah. And if you’re asking internally, like, what’s my next step or what should I do, and you get that voice of inspiration, and you think, “Wow, maybe that’s the Creator talking to me,” I forget who told me this, but you can check on this. And you can see, is this the Creator by just asking the follow-up question, “Is that you God?” and that answer is going to be true. So if it’s a yes, then you’ll know, “All right. I’ll do it.”
Everybody has their own individual paths. And you know better yourself what will give you the freedom that you seek than anyone else can ever do, in my experience. We’re so conditioned not to trust ourselves. I was so conditioned not to trust myself. And once I started, I just dive into whatever. Right now, I’m reading this amazing book. Have you ever read Right Use of Will?
You can find it on Amazon. It’s amazing.Businesses fail when they aren’t driven by passion. Click To Tweet
Who’s it by?
It’s by Ceanne DeRohan. It was published by Four Winds Publication, but it’s not a popular book at all. It’s a little hard to find. But I’ve just been underlining everything. It’s of interest to me right now. So I know if I’m super into it, there’s got to be something in here for me, right? So I get books sent to me all the time. I’m like, “No, no, no, no, I’m sick of reading,” but whenever I like, I can’t wait till the next page, probably in the middle of this break, I’m gonna go through and keep reading. It’s so yummy to me. That’s my advice when it’s yummy, just dive into it.
Yeah, that’s your intuition. That’s your divine speaking to you. Okay, amazing. And how do our listeners learn more from you, where should they go online, what website should we send them to?
Well, suzybatiz.com has a lot of information. Instagram, I use that as a blog. So all of my posts are just my “AHAs” that I come up with. And on Facebook as well, if you DM me on Instagram, I do check my direct messages. So that’s the best way to contact me or through my website.
Great. Well, thank you so much, Suzy. This was amazing. And you’re such an inspiration and thank you so much for just sharing all this wisdom, brilliance, and inspiration with our listeners.
Thank you so much. And thank you, you’re such an inspiration. Thank you for going through everything you have gone through. When you heal, I heal, right? Thank you for doing your work. It’s awesome and very inspiring.
Connect with Suzy Batiz
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Your Checklist of Actions to Take
Focus on the good. Whatever I center my energy on becomes proliferous in my life. If I focus on positivity, positive things will happen.
Meditate. When the mind is restless, it can be trained to stay still. Meditating helps in clearing cloudy thoughts. However, it’s a commitment and not a one-time thing. Once I start meditating, I should maintain the lifestyle for constant growth and self-development.
Release the victim mentality. Take full responsibility for my own actions, never wallow or succumb to self-pity and just carry on. Life is full of hurdles and detours. The fastest way to get to my destination is to keep going.
Accept that failure is part of the journey. Most of the successful people today have failed multiple times in their life. Let my mistakes serve as lessons, so I keep getting better every step of the way.
Don’t be afraid to start over again. Sometimes unforeseen and unfortunate circumstances may bring people down or leave them with nothing. Instead of giving up, find the courage to rise again.
Respect the energy around me. Everything, even our own thinking, is energy. I am fully responsible for how I want my vibration to be and how I let it affect those around me.
Look for resonance in everything. We are put in this world with a purpose, and everything happens for a reason. Make sure everything I do is meaningful to me.
Keep searching for things that help me grow and make me feel alive. Explore new ways to keep going. There’s so much more to discover and learn in this world.
Have fun! Keep doing the things I love, choose the right people I share my love with, and never stop loving myself.
Check out Suzy Batiz’s website to learn more about her life-changing coaching program.
About Suzy Batiz
Transformation is the common thread that runs throughout founder and creator Suzy Batiz’s life and her nine-figure empire of companies. Whether transforming the bathroom into a pleasant-smelling experience with Poo~Pourri, the household cleaning industry from toxicity to aromatherapeutic magic with supernatural or people’s lives with her growing portfolio of ALIVE OS™ courses, Suzy is a revolutionary explorer of infinite potential in the playground of life. She loves to inspire others and bring them along for the ride, with energy being her native tongue.
Suzy has been featured by leading publications, including The New Yorker, Forbes, TODAY, People, CNBC, Fast Company, and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019, 2020), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. Suzy has given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate & the In Goop Health Summit.