People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He's also the proud new owner of UndergroundHipHop.com, a highly respected twenty-year-old music blog. On this episode, we will be geeking out on SEO covering everything from Latent Semantic indexing or LSI to Markov models to term frequency and more. Also, you will want to read all the way to the end of this episode as Mike will be revealing some of his favorite SEO resources.
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It's no secret that podcasting has gone mainstream in the last few years, but there's a difference between running a podcast out of your garage and using it as a springboard for success. Our guest did exactly that. On this episode, I'll be talking to Jeremy Slate. You probably know him from the Create Your Own Life Podcast, which was so wildly successful that he now teaches others how to leverage podcast appearances to massive effect. If you're interested in how to craft a media strategy that gets your message in front of the people that need to hear it, stick around because we'll be covering everything from how to get more podcast appearances to the value of media training to getting published in the mainstream media.
In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. This episode is a success story 25 years in the making. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he realized he was going to face some pretty stiff competition in the graphic design space, he knew he needed to differentiate himself. That is when he recognized that the internet represented a massive opportunity to grow his business. Fast forward 25 years, Top Draw is now a fully integrated digital marketing agency with dozens of employees and an impressive client list. These days, Ken is focused on business development and SEO which he has had the foresight to realize would give him a massive advantage over his competitors back in the ‘90s. Ken was also Cofounder and Cochair of the Canadian Search Engine Marketing Professional Organization, which establishes and promotes ethical internet marketing practices and guidelines in Canada. It is a meeting of two OGs. That is SEO and digital marketing veterans for those of you not familiar with the jargon on this episode on Marketing Speak. If you are in the mood for a masterclass, keep reading because you are about to read some tips and secrets drawn from years of blood, sweat and tears.
Markets move quickly and they're full of unexpected surprises. If you run a business, you have to be resilient. You have to keep up with new technology and emerging trends so you don't get left behind by your competitors. My guest for this episode is Jeremy Goldman. He is someone who has thought deeply about how to futureproof a business. He's the author of the books, Getting to Like and Going Social. He's the Founder of the Firebrand Group and co-host of the Futureproof Podcast. Our conversation is all about the next big thing. If you're curious about innovations like augmented reality, drones, AI and cryptocurrency and how they can help your business, stick around because we're about to take a wild ride into the future.
Split testing is typically a term bandied about in the CRO world, not the SEO world. In this episode, you're going to learn how to split test SEO. Running tests in parallel is not something that's easily done with SEO. There are plenty of reasons for that. Each page has its own link profile, making it hard to do head-to-head comparisons. Not to mention, you don't want to create duplicate content, so the copy on the pages need to be different too. Nevertheless, there are workarounds, which you are about to learn about. My guest is Will Critchlow. He's the CEO of Distilled, a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove Conference series in the US and UK, produces the popular online training platform, DistilledU, and runs the SEO testing platform, DistilledODN.