Marketing Speak®

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak® Podcast

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Latest Podcast Episodes

The Case Against Psychology Hacks with Billy Broas

Marketing gets weird when it forgets there’s a person on the other side of the screen. The internet makes it easy to chase clicks, triggers, and tactics—and just as easy to lose the plot: real persuasion isn’t a hack, it’s a clear, defensible case.

My guest on today’s show is Billy Broas, author of Simple Marketing for Smart People and creator of The Five Lightbulbs framework. He helps technical founders turn complex products into clear, persuasive arguments, and his new manifesto, Marketing Is an Argument, challenges the psychology-first playbook in favor of belief-building that actually holds up.

In our conversation, we define what a manifesto is and why Billy wrote one. We contrast “what works” marketing with marketing built on human dignity. He explains what it means to “re-enchant the transaction.” We also break down the upstream/downstream approach to messaging. Billy walks through the Five Lightbulbs as a practical framework and a belief-building system. And we talk about why content works best as proof, not noise. You’ll also hear how syllogisms reveal weak logic, sharpen claims, and align teams around one clear message.

If you want marketing that earns trust, sharpens conviction, and converts without the cringe, this conversation gives you the blueprint. So, without any further ado, on with the show! 

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Online Courses 
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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Stay at the top of your marketing game with these simple,
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