Marketing Speak

A Marketing Podcast By Stephan Spencer

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Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

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Marketing Speak Podcast

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Latest Podcast Episodes

Digital Course Website Overhaul: A Case Study with Greg Merrilees

Your website isn’t just a digital brochure—it’s a trust-building tool. And if your audience is navigating trauma, chronic illness, or nervous system dysregulation, that trust needs to be felt instantly.

My guest on today’s show, Greg Merilees, is the founder of Studio1 Design and a longtime collaborator of mine. His agency specializes in crafting websites that don’t just look good—they educate, inspire, resonate with, and persuade the target audience on a deep emotional level.

In this episode, we break down the redesign journey of Primal Trust, a powerful healing community and membership platform led by Dr. Cathleen King. When we first looked at the site, it was cluttered, slow, hard to navigate, and failing to rank even for branded terms. That’s a big problem for a business with a mission to help thousands—especially when it’s not reaching those who need it most.

In this case study, Greg and I walk through the Primal Trust transformation. We rewrote the messaging to offer empathy and empowerment, clarified the member journey, and created conversion-focused pathways like lead magnets and quizzes. At the same time, we wove in SEO best practices with a calming, intuitive design.

Whether you’re in wellness, coaching, or any purpose-driven space, this case study offers key takeaways to make your website more powerful, more aligned, and more profitable. So, without any further ado, on with the show!

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Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

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SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

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Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

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