If you’re not using AI to help you innovate your business, there is a distinct possibility you’re going to get left in the dust! My discussion with today’s guest, Aki Balogh, covers a lot of fascinating cutting-edge technology in a very relatable way for anyone even tangentially involved in the marketing world. Aki is the founder of MarketMuse, a company that uses artificial intelligence to enable marketers to create and optimize rich, topically relevant content at scale.
In today’s episode, we talk about how we can use AI, not to take away jobs, but to optimize the value we are bringing to our customers. Aki points out that machines and humans have different relative strengths and weaknesses, and when you can leverage that right combination you can identify content gaps, create new material and optimize existing pages on your site in an efficient and intelligent way. Aki shares his secret sauce of incorporating SEO techniques and interlinking new pages and existing pages you’ve created for an optimum flow of link equity internally on your site. It’s fascinating stuff. So strap in, and let’s get the show started.