If you own a website or online business, you will want to comply with the law, protect your content, and keep your brand’s reputation positive. Kenton Hutcherson explains how to keep your business secure, and the steps to take if someone posts defamatory content about you online. Kenton is an internet lawyer who knows how to navigate the intricacies of the digital world. While the law varies by state, understanding your rights is the first step to a successful online business and reputation. We discuss the difference between defamation and invasion of privacy, removing defamatory content from search engines and more!
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While podcasting is growing in popularity, it is still an untapped market for many business owners and entrepreneurs. Hosting a podcast is a commitment, but one that can grow your audience, provide value to your listeners, and promote your business. Rob Walch is here to shares the tips that will help you create a show, and a brand, that will attract listeners and boost your credibility as a professional. Rob is a VP at Libsyn, a one-stop solution for podcast hosts. We discuss the future of the podcast industry, the best apps for podcasting, and tricks for getting listed on iTunes New and Noteworthy list.
Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scalable for business owners. Marylou is a renowned sales process improvement expert and the CEO of Strategic Pipeline. She shares her system to create value, pull your leads in, and close sales.
When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid Saleh is an expert on turning people from interested to a lifelong customer. Khalid is the CEO and co-founder of Invesp, a leading provider of conversion optimization software. We discuss how you can learn to create an online presence that people trust, and how to use the data that can change your business forever.
There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman, founder of Hochman Consultants, is an expert on many of these moving pieces including website safety, dealing with unhappy customers and lawsuits, and managing online reputations. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive. John shares the benefits of having a Wikipedia page, finding the right type of insurance for your business, the best programs to keep your website safe and much more!