Marketing Speak Podcast

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Latest Podcast Episodes

The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees

Most law firm websites look identical—cookie-cutter templates with carousels and autoplay videos that kill conversions. Greg Merrilees is the founder of Studio1 Design, a conversion-focused web design agency that has been crafting high-performing websites for over a decade. His team specializes in creating designs that prioritize results over eye candy, helping businesses transform their online presence into powerful revenue generators. Greg and I partner on many projects, including this shared client that we’re about to case study.

In this episode, Greg and I will break down the total website overhaul of Yosha Law, a well-respected personal injury law firm in Indianapolis. We examine how their website went from generic and unremarkable to sophisticated, conversion optimized, and search optimized. Through the strategies and tactics we are about to delineate, we achieved for the client a 12x increase in conversions and 60 new cases signed in the first three months. And for a law firm that works on contingency, that is a huge result! We discuss the critical elements for not only legal websites, but all websites – including utilizing the Storybrand framework to reposition the brand from self-focused to client-focused.

We go over advanced conversion tactics like sticky navigation, persuasive contact forms, strategic social proof placement, and mobile menu optimization. You’ll get the exact design, copywriting, and strategic decisions that transformed this law firm’s digital presence into a client acquisition machine. And now, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

Daily Marketing Checklist

Stay at the top of your marketing game with these simple,
daily tasks recommended by industry leaders.

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