The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer who is responsible for creating, optimizing and maintaining Digital Marketer’s traffic system. She shares how you can turn a cold audience into a paid customer by earning trust and providing value. We dive into topics like segmenting ads, getting noticed on social media, and using TV appearances to build credibility.
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You can’t predict when your content will go viral, but you can maximize the odds of it happening by following internet trends and engaging with your audience. Steve Spangler took my advice and started blogging back when no one realized how important it was for businesses to create quality web content, and it paid off. He’s also made himself hugely popular on YouTube with his engaging and entertaining science videos, and he has a lot of insight on how to grow your YouTube audience and what to do when you experience a sudden popularity spike. We discuss the advantages of following internet trends, going above and beyond for clients, and how to encourage engagement with your audience.
Blogging allows you to get your brand noticed, grow a massive social following, and in turn, gain a loyal client base. John Rampton started writing blog posts for his audience, and now has a team that is working on several websites in his industry, and well over a million social followers. He’s the founder of the payment platform Due.com and he’s here to share how you can follow in his footsteps by producing high quality content. We discuss finding websites that will post your content, measuring referral traffic, choosing the right social channels and more.
Making sense of important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is the author of ten books on internet interactive marketing. He’s also a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We discuss the meaning of the most important data terms, how to gain statistical significance, and the right questions to ask about your data.
Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market. He’s a serial entrepreneur who has founded 15 companies, including the massively successful ShoeMoney Media. We discuss how risks create wealth, the keys to creating viral content, and why you should give useful content away for free.