If you have a unique skill or have cracked the code on running a successful business, sharing your heart and wisdom with others can provide you with an expanded product offering and generate a lucrative income stream. The main hurdle is finding a simple and scalable way to monetize your knowledge. If only there was a solution. Enter Jonathan Cronstedt or JCron, as he prefers to go by, our guest for today's episode number 197. He's the president of Kajabi, an online platform designed for the digital education entrepreneur, that simplifies the process of creating marketing and selling digital products, like courses, and in the process generating millions of dollars of revenue for its users. Prior to working at Kajabi, JCron was the general manager of Digital Learning Systems at Success Magazine and the CEO of DigitalMarketer. Get ready to learn what it takes to produce a profitable course, host your own events, and even start your own mastermind group. If you're an expert looking to diversify your revenue streams, or if you're just passionate to share what you know, this episode is packed with insider tips on how to leverage the eLearning boom.
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The traditional view of the entrepreneur is someone with superhuman stamina who works day and night to get their vision off the ground. For a long time, it was simply accepted as part of the culture that people who wanted to succeed work 14-hour days and spent their weekends buried in spreadsheets and contracts. On this episode number 196, we're going to hear from a man who embraced this lifestyle 100%, then he realized his mistake. I'm talking about author, podcaster, and entrepreneur Chris Ducker. Chris was so focused on building his business that he worked long hours and neglected his personal health and family. Then in 2009, he suffered shocking burnout that made him question everything he knew about work. Exhausted, he knew he had to make a change. He overhauled his business, embraced outsourcing, and by 2010, he was working an average of six hours a day and spending more time with his family. Not only was he happier and healthier, but even managed to start a second business while working less. If you've ever felt trapped by your own business and wish you could spend more time working “on” your business instead of “in” it, this episode is for you.
For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog. Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing world for more than a decade, building successful online businesses, and becoming an expert in SEO and the process. On this episode number 195, Tim and I will be delving into the most pressing issues in SEO right now, including best practices for link building, content creation, building authority online, and featured snippets. If you want the latest on SEO from the CMO of one of the biggest online digital marketing tools, stay tuned.
What's the difference between a viral video campaign that gets millions of views, shares, and likes and an equally valuable one that languages in the backwaters of YouTube? Daniel Harmon is the co-founder and the creative visionary of the Harmon Brothers. You may not have heard of the Harmon Brothers but they're a big deal. The agency has delivered over 1.4 billion video views—that's B, billion—with over $350 million in consequent sales to their client lists which includes brands like Squatty Potty, Purple, Chatbooks, FiberFix, and Poo-Pourri. On this episode number 194, Daniel will reveal the Harmon Brothers' unique approach to a viral video, which has been so successful that they've launched online courses teaching their techniques at the Harmon Brothers University, and published a book explaining their methods, From Poop To Gold. If you've ever wondered if there's a proven formula for creating a viral ad, stick around because you're about to learn from someone who's basically unlocked the secret to success with a viral video and bottled it.
Affiliate marketing can be lucrative, but it's an industry where only the strong survive. My guest for this episode number 193 is Ian Fernando. Ian is a digital marketer who cut his teeth in the affiliate marketing space for over 15 years, building a highly profitable business, and developing innovative monetization strategies. Ian has also appeared as a speaker at conferences around the world, developed affiliate marketing tools, and even built and sold a successful company in the early years of his affiliate marketing career. As influencers, podcasters and other content creators look to affiliate marketing for ways to generate a steady stream of revenue, Ian's wealth of knowledge of what works and what doesn't is only becoming more valuable. From monetization to mobile advertising, to cutting-edge strategies in affiliate marketing, this episode is going to provide amazing value for anyone who has ever wanted to monetize a website.