In this episode, I’m shaking things up and taking my turn in the hot seat. And what better way to do it than with the intelligent, insightful questioning of the brilliant Jay Abraham!
On the off chance that you haven’t already heard of him, Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. He’s the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You’ve Got and The Sticking Point Solution.
It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things.
In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
Becoming an expert content marketer takes trial and error, but you’ll start seeing progress by understanding your audience and adding value. Brian Clark knows how to get serious reach, and shares his advice on how to successfully grow a business through online marketing, killer content, and attracting the right people to your website. We discuss:
- How to create a compelling headline.
- Why your content is just as important as the headline.
- Finding your ideal audience.
- Creating organic rankings from blog posts and keywords.
The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. We Discuss:
- How Rand came up with and created Moz programs.
- Why their programs are different from other available options.
- Rand's favorite automation and SEO tools.
- How SEO is changing, and how to keep up with the demands.
Jonathan originally saw Wikipedia like many SEOs saw it-as a link free-for-all, before he quickly learned that it wasn't the way to go about it. Hochman explains how to use Wikipedia like no one does-for example, using it to survey the market, find authoritative references that are relevant to your site, give you keyword ideas, and in general pull valuable industry research.
Social optimization superstar Neil Patel discusses providing the high quality value that will get you to the front page of social news sites, and how ANYONE, not just a top 100 user, can potentially break into the front page by creating content that users want to see. Neil also provides his insight into the social media environment that is unfriendly to the idea of SEO.