Marketing Speak

A Marketing Podcast By Stephan Spencer

Featured
Podcast Guests

Marketing geniuses, successful entrepreneurs, best-selling authors and more share tips and insights that propelled them to the top of the industry.

View All Episodes

Marketing Speak Podcast

  • 4.8

    Global Average Rating

  • 44

    Ratings

  • 40

    Reviews

  • 3

    Platforms

  • 5

    Countries

Latest Podcast Episodes

What AI Really Thinks of Your Brand with Dan Petrovic

SEO isn’t dead—it’s evolving. And understanding how AI models think about your brand is quickly becoming just as important as what you rank for in traditional search.

My guest today, Dan Petrovic, is the managing director of DEJAN, a machine learning specialist, and one of the most forward-thinking voices in modern SEO. Dan has been pushing the boundaries of the field for decades—and famously predicted back in 2013 that we’d be chatting with Google by 2023. He wasn’t wrong.

In this conversation, Dan breaks down the mechanics of AI visibility, including what he calls primary bias—the internal leanings models hold about brands before a single search result appears. Dan demystifies the difference between model memory and grounded search results, and why that distinction matters more than most marketers realize. He explains how geographic signals can undermine your global AI visibility, and how one client fixed the issue with a simple address change. We also dig into practical tools—including TreeWalker and AIRank—that expose how models actually perceive your brand.

If you’ve been optimizing for search engines, this episode shows you how to optimize for the AI systems now standing between your content and your audience.

View More Episodes

Podcast Reviews

View More Praise

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

Daily Marketing Checklist

Stay at the top of your marketing game with these simple,
daily tasks recommended by industry leaders.

Download Free Checklist