In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
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Roger Dooley co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights.
Today I’m fortunate enough to have an incredible guest. Michael E. Gerber is the mega-bestselling author of 28 E-Myth books, including The E-Myth, The E-Myth Revisited, and his newest book Beyond the E-Myth. In our conversation, Michael gives some fantastic insight into what it takes to create a truly great (and successful) business. He emphasizes the importance of a solid foundation, and of creating something with the potential for success rather than trying to fix something that’s broken.
Brent provides information through speaking at conferences (including SMX and Pubcon), giving interviews (such as for Entrepeneur.com), and writing articles. In this episode, we’re lucky enough to have him sharing his wisdom with Marketing Speak listeners! You’ll learn all about using images in marketing, and gain some great insight into various social media strategies and platforms.
From today’s guest, Jeffrey Hayzlett, we learn the importance of having a beginner’s mind and being open to learning. And who better to learn from than someone like Jeffrey, who has bought and sold over 250 businesses amounting to around $25 billion in transactions? In addition to his impressive successes in this realm, Jeffrey is also the author of several bestselling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, and The Mirror Test. Not all of Jeffrey’s accomplishments are inaccessibly high-level ones, though. He has been a guest celebrity judge on Celebrity Apprentice for three seasons, and is a primetime TV and podcast host. In other words, he’s approachable and has some great experience in sharing his knowledge. That’s exactly what he does in today’s episode, which should give you some great insights into identifying your industry, understanding your priorities, and much more.