Roger Dooley co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights.
79 Super Helpful Marketing Tools
Useful tools to take your marketing skills to the next level today!GET IT NOW
Today I’m fortunate enough to have an incredible guest. Michael E. Gerber is the mega-bestselling author of 28 E-Myth books, including The E-Myth, The E-Myth Revisited, and his newest book Beyond the E-Myth. In our conversation, Michael gives some fantastic insight into what it takes to create a truly great (and successful) business. He emphasizes the importance of a solid foundation, and of creating something with the potential for success rather than trying to fix something that’s broken.
Brent provides information through speaking at conferences (including SMX and Pubcon), giving interviews (such as for Entrepeneur.com), and writing articles. In this episode, we’re lucky enough to have him sharing his wisdom with Marketing Speak listeners! You’ll learn all about using images in marketing, and gain some great insight into various social media strategies and platforms.
From today’s guest, Jeffrey Hayzlett, we learn the importance of having a beginner’s mind and being open to learning. And who better to learn from than someone like Jeffrey, who has bought and sold over 250 businesses amounting to around $25 billion in transactions? In addition to his impressive successes in this realm, Jeffrey is also the author of several bestselling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, and The Mirror Test. Not all of Jeffrey’s accomplishments are inaccessibly high-level ones, though. He has been a guest celebrity judge on Celebrity Apprentice for three seasons, and is a primetime TV and podcast host. In other words, he’s approachable and has some great experience in sharing his knowledge. That’s exactly what he does in today’s episode, which should give you some great insights into identifying your industry, understanding your priorities, and much more.
Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case.