Once you understand the basics of marketing, there are a few key strategies that set true (and possibly viral) success apart from being simply adequate. Here’s one: the secret to going viral isn’t really secret: it’s to tell a story that’s so compelling in some way that other people want to retell it for you. Another key is offering swag that’s memorable and that people will keep, not just (yet another) pen or USB stick. Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag.
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We all know the negative stereotype of people who use their social media accounts to share pictures of their dinners. Boring, right? Well, believe it or not, that’s exactly the right thing to do sometimes. That isn’t to say that your professional social media accounts should focus solely on your meals, but now and then your audience likes to see behind the curtain and get to know who you really are. Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today.
For those of us in the United States, it can be hard to imagine life without Google -- but for the 1.4 billion people who live in China, where Google doesn’t work at all, that’s the norm. Instead of Google, a search engine called Baidu has about 65% of the search engine market share in China. Similarly, instead of our familiar Facebook, China is hooked on WeChat, with over 700 million people using it (most of them daily). Today’s guest, Allen Qu, is an expert in these important (but, in the United States, lesser-known) platforms in online marketing. He’s the CEO of Netconcepts China, which may give you some insight into how I know him; he was one of my employees at the original Netconcepts, which I founded. In our conversation today, he goes into great depth on marketing on Baidu and the functions and uses of WeChat.
It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you. My guest today, Cindy Krum, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She’s also the CEO and founder of the mobile marketing consultancy MobileMoxie. Her depth of knowledge and passion about the subjects related to mobile marketing shine through in this conversation, and her expertise is made clear by the fact that, for once, I get to be the “nerd interpreter”!
Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom.