Jonathan originally saw Wikipedia like many SEOs saw it-as a link free-for-all, before he quickly learned that it wasn't the way to go about it. Hochman explains how to use Wikipedia like no one does-for example, using it to survey the market, find authoritative references that are relevant to your site, give you keyword ideas, and in general pull valuable industry research.
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Social optimization superstar Neil Patel discusses providing the high quality value that will get you to the front page of social news sites, and how ANYONE, not just a top 100 user, can potentially break into the front page by creating content that users want to see. Neil also provides his insight into the social media environment that is unfriendly to the idea of SEO.