There are lots of best practices on how to shoot, edit, and distribute video in the most effective ways possible. Whether you’re on camera every day or a few times a month, whether it’s on Zoom, Facebook Live, YouTube, or Instagram — you need the skills you are about to learn in this episode! And what about monetizing your video appearances? Well don’t worry, we’ve got you covered! My guest today, Ken Okazaki, "The Video Marketing Guy” has really made all this a cornerstone to his life’s work. Clearly, marketing is not a one-dimensional concept. From getting people to stop scrolling to actually paying you money, Ken shows a simple yet effective approach. In this episode, we cover the importance of calibrating to, and truly connecting with, the person you are making the video for. You don’t address them, it’s not “you guys,” it’s you. Ken talks about sharing, not preaching, in order to make that real connection with the person you’re trying to reach. And if you’re recording a video on your cell phone, don’t get caught up with your appearance, it will show. You have to remember to look through the lens—connect. Ken is a detail guy – I was amazed by his Feng-Shui-d home office background, even his bookshelf is color-coded. For those of you who are listening, go to my show notes page and watch the video portion of this interview because this is inspiring! So without any further ado, let’s take a deep dive with Ken into understanding the nuance of how to create outstanding video content and monetize it.
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In these times when marketing budgets are stretched, it can be really helpful to have fresh ways of reusing and repurposing content across media. And if you’re smart about it, all this content marketing will simultaneously enhance your SEO. And you’re about to learn a bunch of ninja tricks to pull this all off. My guest today is Andy Crestodina. Andy is co-founder and CMO of Orbit Media as well as the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Over the past 20 years, Andy’s provided guidance to 1000+ businesses and published hundreds of articles on content strategy, SEO and Analytics. I saw Andy speak at Content Marketing World and he crushed it--I knew I had to have him on the show. Get ready for a fun and lively discussion on an area of marketing that is near and dear to my heart! Enjoy!
Social isolation has brought on so many challenges because we are social, human creatures who thrive on connection, so people are really looking inward and figuring out how to adapt to this new reality, and still connect even if it’s just virtually. My guest today is someone who has connected me to so many other amazing people, and he’s done this for countless others, in life-changing ways. He is truly a super-connector. I’m excited to have Joe Polish join me on the show today. Joe is the founder of Genius Network, which I have been a member of for the past several years. It’s a high-level group of entrepreneurs, bringing some of the most successful and dynamic innovators together to collaborate, network, and do great things in the world. Joe is a force of nature, and a force for good, too, with his Genius Recovery Foundation; working to change the global conversation around addiction and recovery to really help people on a deep level so that they can move on from addiction and get to a better place. In this episode Joe and I deep dive into the topics of networking for a higher purpose, making meaningful connections, overcoming addictions and other challenges, the importance of gratitude, and responding vs. reacting, breakthroughs vs. breakdowns, and so much more. It’s a real privilege to have Joe with us today, so without any further ado, on with the show!
According to my guest Carmen Simon, people forget about 90% of your content after 2 days. And the little they remember is random. But don’t worry, you can guide your audience to retain the bits that you deem most important. And you’re about to learn how. Carmen is a Silicon Valley entrepreneur, cognitive neuroscientist and author of the book, Impossible to Ignore: Create Memorable Content to Influence Decisions. Carmen has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Carmen is also the founder of Memzy, an agency which helps teams create and deliver memorable content.
I’m so excited to share with you my guest today, Ali Najafian. Ali has had a storied background. He’s worked in web development for ESPN and Clear Channel, in the music industry for Lenny Kravitz and Madonna, in the film industry for the Matrix and Kill Bill, and now as a pioneer in AI and ecommerce. Ali is the CEO and founder of Alfred Intelligent, and he's a true innovator and a client. Alfred Intelligent is better known by the brand it owns and operates, Trendy Butler. Trendy Butler is a men’s clothing subscription box service that curates looks and sends them to customers on a monthly basis. The stylist working behind the scenes at Trendy Butler is an AI algorithm. Think of it as a matchmaker, but for your new style, instead of your new spouse. In this episode Ali and I talk about how to use AI and other innovative tech not to curate looks, but to enhance your marketing. Stay tuned for an information-packed and inspiring episode!