In the marketing world, it is imperative that we focus on creating video because the future truly is video. There’s no better time as we’re recording this with the launch of Disney Plus, Apple Plus, and of course there is Netflix. Clearly there is an insatiable desire to consume video out there, as my guest today, Michael Stelzner points out. Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference, which is an incredible conference--I've been there multiple times. He’s also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In this episode we talk about the Facebook apocalypse, the unreality of reality shows, the ever-changing algorithms of social media platforms, the growth of video consumption, and the transformation over the past five years in marketing from text to images to video. So if you’re curious about the world of social media and you want to hear about the inner workings from the guy who truly has his finger on the pulse, check out this episode.
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It's been so interesting seeing the world of buying and selling websites mature into something akin to real estate investing. And one of the leading minds in this space is my guest today, Jaryd Krause. Jaryd used to be a plumber working 60+ hours a week and hating it. Fast forward to today and he now owns multiple online businesses himself, and many of his clients earn thousands to tens of thousands of dollars per month from their business that they bought working with Jaryd. His Buying Online Businesses Podcast is rated in the top five best passive income podcasts. And in this episode, we get into a really interesting discussion about smart ways to dip your toe into the waters of investing in online businesses. We talked about everything from Freakonomics to aftermarket domains to due diligence and cheat sheets. Even if you're not currently in the market to buy a website you'll glean some valuable tips to help your current online business thrive. And now, on with the show.
While attending Abundance 360, I heard something that threw me. To paraphrase: At the end of this decade, there'll be two kinds of businesses: those using AI and those out of business. The Internet is evolving quickly and not just because of our increased usage. The emergence of new technologies like VR and AI combined with the integration of dynamic information are shifting us to what's being called Web 3.0. This new iteration of the web will be a spatial web, where there are few boundaries between the digital space and physical space. My guest, Gabriel Rene, is the co-author of the book, The Spatial Web. For these emerging technologies like AI, VR, blockchain, and the Internet of Things to work together seamlessly, there needs to be standards and protocols we agree to adopt. That’s where Gabriel comes in. Gabriel is the Executive Director of VERSES Foundation, a nonprofit that’s leading the charge and developing open standards for the web 3.0 era, making sure everything is interoperable, and encouraging global adoption and the ethical use of all these emerging technologies. Before his work with VERSES, Gabriel was a thought leader in the tech and entertainment industries for over 25 years, running several companies and consulting for such brands as Verizon, Sony, Coca-Cola, Apple, Samsung , and Microsoft. This truly is a mind-expanding conversation about where technology is headed. In this episode, we cover everything from cryptocurrency and the future world economy to the Digital Gaia Theory. If you're curious about the future of the Internet or just like to keep your finger on the pulse, you won't want to miss this episode. And on with the show.
Oftentimes, it’s the simple things that are the most powerful. My guest today, Allan Dib talks about how having a plan that gives you clarity can truly transform your business. In this episode, we get into a really great conversation about everything from the key principles behind Allan’s wildly successful book, The 1-Page Marketing Plan, to ways to gauge the success of a marketing initiative, to the Art of War. We talk about the complexities--and also the basics--of understanding who your customer is, what your end game is, and what the actionable strategies are that can get you there. Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and author. He has started, grown and successfully exited multiple businesses in various industries, one of which was named by Business Review Weekly as one of Australia’s fastest-growing companies. As a highly sought after business coach, consultant, and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world. Allan is here today to talk about his #1 bestselling book, so stay tuned to discover everything you ever wanted to know about creating a rock-solid marketing plan (and may have paid way too much money in the past to try to find out)!
When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals. Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one. As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and an entrance into celebrity branding. He talks about deals with Russell Simmons, Adam Levine and Real Housewives of New York star, Bethenny Frankel. We discussed how this domino effect helped him become "The Man Behind the Brands." But this episode is not just about celebrities. Bernt talks about his book, The Billion Dollar Branding Blueprint and shares vital advice to building your brand and raising your brand's equity. This is a conversation not to be missed. And now, on with the show.