Here’s a situation that might sound familiar: you start an ad campaign on Facebook, spend $20 or $30, and see no results at all. Instead of pouring more money down the drain, you turn off the ad campaign and conclude that Facebook Ads don’t work. While that reaction may seem reasonable, the truth is that Facebook Ads can be a successful tool to grow your business. You just aren’t spending enough on them. Spending too little on Facebook Ads is one of the biggest mistakes that Cat Howell, my guest today, sees while working for her Facebook advertising agency. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets.
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There’s a difference between having authority and leveraging your authority. If you don’t have authority, there’s no point in trying to leverage it yet; you need to spend some time building it first. If you already have authority, it’s important to leverage it in effective, credible ways that don’t undermine the way your audience perceives you. Whether you’re still building authority or are ready to leverage it, authoring a book can be an incredibly powerful strategy. Adam Witty joins me today for an in-depth discussion on authority marketing and the role that writing and publishing a book can play. We’ll discuss the seven pillars of authority marketing, as well as how to do market research to ensure your book will meet the needs of your audience.
Welcome to the 100th episode of Marketing Speak. For this 100th episode, my amazing wife, Orion Talmay will be interviewing me. This is a very special episode as I answer some unexpected questions from Orion, but also share some highlights and insights from the past 100 episodes. Orion accuses me of not bragging about myself enough, fortunately, I have her to do that for me. Today, we talk about marketing and SEO along with how I have worked with and influenced major companies from Chanel to Zappos. We also talk about how I am passionate and knowledgeable about self-development, which you can learn all about on my other podcast, Get Yourself Optimized. In our conversation today, I reflect on the last hundred episodes of Marketing Speak and share some amazing tips and techniques that I have learned over the years.
These days, it’s easy to find someone who thinks they are an expert on the best practices of SEO. It’s much rarer to find someone who is well-versed in the details like how to use data mining effectively, using 410s instead of 404s, the issues with hamburger menus, and what to do about redirect chains. Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did.
Let’s be honest: we’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but it all boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode. Heidi Krupp-Lisiten is a world-recognized expert on publicity and public relations who sees herself as a strategist rather than a publicist. In our conversation today, we’ll workshop the aforementioned three questions, talk about the importance of taglines, and get a glimpse behind the scenes of publicity and strategizing.