Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising.
High quality search results help your marketing efforts go further, and Bing may bring you more customers that not only buy, but spend more. Internet marketing and SEO expert Duane Forrester shares the benefits of using Bing as your search engine and advertising platform.