In this episode, we talk to the remarkable Roland Frasier. Roland is a principal partner at DigitalMarketer.com, which produces the Traffic & Conversion Summit. He started in real estate at 18 years old, then went on to found one of the top law firms in San Diego. From there, he transitioned into marketing. Now, he’s a principal at Idea Incubator, which owns DigitalMarketer.com and NativeCommerce.com. He explains the three “M”s of transforming your business: mentors, modeling, and masterminds.
Nobody wants their email to end up in the recipient’s spam folder, but there is a high risk of this occurring if you automate your email marketing. Andre shares how he manages to infiltrate the recipients’ primary inbox and gets the desired action out of them.
Think of your content marketing as a long term relationship with your audience, not a 6, 9, or 12 month campaign where you constantly throw new content out. Joe Pulizzi shares how to really connect with your audience and give them what they want.