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Recent Episodes

Episode 60 | Posted on

The Science (and Art) of Neuromarketing and Persuasion: Roger Dooley

Roger Dooley co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights.

Episode 59 | Posted on

The Importance of Building on a Strong Foundation: Michael E. Gerber

This episode features Michael E. Gerber, who is the mega-bestselling author of 28 E-Myth books, including The E-Myth, The E-Myth Revisited, and his newest book Beyond the E-Myth. Michael gives some fantastic insight into what it takes to create a truly great (and successful) business. He emphasizes the importance of a solid foundation, and of creating something with the potential for success rather than trying to fix something that’s broken.

Episode 58 | Posted on

Telling Stories Through Design to Connect With Your Audience: Brent Csutoras

In this episode, we’re lucky enough to have Brent Csutoras sharing his wisdom with Marketing Speak listeners! You’ll learn all about using images in marketing, and gain some great insight into various social media strategies and platforms.

Episode 57 | Posted on

Cultivating a Beginner’s Mind and Understanding Your Industry: Jeffrey Hayzlett

Jeffrey Hayzlett has been a guest celebrity judge on Celebrity Apprentice for three seasons, and is a primetime TV and podcast host. In today’s episode, he shares his knowledge about identifying your industry, understanding your priorities, and much more.

Episode 56 | Posted on

Becoming an SEO Strategist Instead of a Tactician: Marcus Tober

Marcus Tober is a SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content.

Episode 55 | Posted on

How to Refine Your Target Demographic and the Social Platforms to Engage Them On: Brian Carter

Brian Carter has 18 years of business success under his belt and has consulted with clients, including NBC, Microsoft, Universal Studios, and even the U.S. Army. His latest course, The Facebook Leads and Sales Machine, gives some insight into how highly he values Facebook as an advertising tool--and he’ll explain much more about that in this conversation.