The incredible Sally Hogshead has done it all. She’s a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature and communication. She explores how your personality and goals should shape the message you share with the world, and how having all these things in alignment offers the potential for a more powerful message.
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Today's guest, Annie Cushing proudly proclaims her love for data and analytics so much so that she’s even embraced the nickname Annielytics. In addition to data itself, one of her great loves is teaching other marketers how to “sexy up” their data.
Today’s guest, Rob Kosberg, has an impressive list of credentials. He’s a two-time international bestselling author who has been featured on ABC, NBC, CBS, Fox, and more -- in addition to having had his own radio show. We discuss his company Best Seller Publishing, his revolutionary hybrid ghostwriting system, and how he can guarantee that the resulting book will become a bestseller.
In this episode, Jay Abraham puts Stephan in the hot seat to talk about his own experiences. Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things.
In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
Roger Dooley co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights.
This episode features Michael E. Gerber, who is the mega-bestselling author of 28 E-Myth books, including The E-Myth, The E-Myth Revisited, and his newest book Beyond the E-Myth. Michael gives some fantastic insight into what it takes to create a truly great (and successful) business. He emphasizes the importance of a solid foundation, and of creating something with the potential for success rather than trying to fix something that’s broken.