Episode 18 | Posted on

Improving your User Interface Engineering to Delight Your Customers with Jared Spool

Why are customers leaving your site? Why aren't they converting? Analyzing your website’s metrics may give you some insight, but it’s probably not giving you the whole picture. Jared Spool is here to dive into the world of personal interaction with customers. Jared is the founder of User Interface Engineering and is considered the "godfather" of usability. He takes us beyond numbers and into the minds of your clients. We discuss what metrics to focus on, how to learn from the client experience, and more!