Episode 122 | Posted on

Dialing In Your Webinar Strategy: Jon Schumacher

Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We’ll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He’s the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we discuss whether webinars are still a secret weapon for the online marketer.

Episode 119 | Posted on

The Psychology Behind Conversion Rate Optimization: Tim Ash

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence.

Episode 115 | Posted on

Local SEO Techniques that Actually Work: Greg Gifford

It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top.

Episode 114 | Posted on

How to Win with AdWords: Perry Marshall

Perry Marshall joins me today to explain how you can do better in your online marketing. He’ll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today’s world, and particularly online, it’s increasingly important to be excellent at what you do. Being “good enough” simply isn’t good enough anymore. You need to have a unique selling proposition and be the absolute best in your market. Listen as we dig into various tips and tricks for optimizing your AdWords performance.