Jeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now!
Vanessa Fox, product manager at Google Webmaster Central, talks the fantastic way WebMaster Central has allowed her team to provide greater scalability in helping site owners with their questions about site visibility. Fox describes how to use WebMaster Tools to identify missed link opportunities or keyword opportunities that your site didn't take, and gives us the biggest general rule for judging SEO best practices on your site.