Episode 102 | Posted on

Create Killer Facebook Ad Campaigns that Convert: Cat Howell

On today’s show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies. Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets.

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Utilizing Link Building: Eric Ward

Eric Ward is a link building pioneer who's been in the business for 14 years, and emphasized link building before it was cool. Ward discusses how he decides which links he goes after, his strategy for putting high value into his email marketing outreach, and the tips that get him huge success with email.