Jonathan originally saw Wikipedia like many SEOs saw it-as a link free-for-all, before he quickly learned that it wasn’t the way to go about it. Instead, Hochman noted, “I realized it could be far more valuable”. Hochman explains how to use Wikipedia like no one does-for example, using it to survey the market, find authoritative references that are relevant to your site, give you keyword ideas, and in general pull valuable industry research. He advises on the advantage of Wikipedia as a social network-and describes how to use it as a door to networking with big names in your industry. Hochman also suggests a route for starting with editing on Wikipedia-and a few key do’s and don’ts if you want to avoid your content pulled right away.