Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did.
Vanessa Fox, product manager at Google Webmaster Central, talks the fantastic way WebMaster Central has allowed her team to provide greater scalability in helping site owners with their questions about site visibility. Fox describes how to use WebMaster Tools to identify missed link opportunities or keyword opportunities that your site didn't take, and gives us the biggest general rule for judging SEO best practices on your site.