We live in a digital world, but real relationships are still the bedrock of any serious business. Meeting the right people involves more than just turning up to the usual networking events. It’s an art form. Forget elevator pitches and business cards. If you want to intentionally grow your network to open doors and get more clients and revenue, you need a strategy. My guest on this episode is John Corcoran. John understands the true power of relationship building and has guided many small business owners and entrepreneurs in leveraging their network to grow their businesses and achieve success. John began his career as a Writer in the Clinton White House. He’s the Founder of SmartBusinessRevolution.com, and the CoFounder of Rise25. He’ll be explaining how to level up your networking and connect with highly valuable people who can open the door to bigger profits, industry recognition and untold opportunity. As the saying goes, “It’s not what you know, it’s who you know.”
Make Your Branding and Design Irresistible with Joana Galvao
You only have between two and eight seconds to grab a website visitor’s attention before they lose interest. In that painfully brief time, you need to captivate your target audience with visuals that speak to them. This is why it’s so important to come up with your branding concepts before you begin creating your website. If you don’t get the branding right, the website design isn’t going to work effectively.
Joining us today to explain all of this is Joana Galvao, co-founder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. Joana is intimately familiar with exactly what it takes to create compelling, actionable websites.
Build an Audience and your Personal Brand with Podcasting with Cliff Ravenscraft
If there’s one thing that you and I definitely have in common, it’s podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. To be a truly great podcaster, you need to be a captivating storyteller while remaining true to your authentic self. To be an effective media consumer, you need to engage with it in a way that makes it more than a guilty pleasure.
Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the “Podcast Answer Man”!
Creating an Online Business That Runs Without You with Troy Dean
One of the big challenges in today’s marketing world is not only getting people to sign up for your online courses and trainings, but also getting them to follow through and actually participate. One strategy for keeping people engaged involves using micro-commitments and macro-commitments as motivational tools. If that’s something you’d like to learn more about, you’re in the right place!
Troy Dean, today’s guest, is the co-founder of WP Elevation, an online program and community designed specifically for WordPress consultants. He’s passionate about helping WordPress consultants build successful businesses and has discovered innovative ways to keep people motivated and engaged. In fact, his online courses boast impressive completion rates of over 70%. Today, he’ll be sharing his tips and insights into how you can achieve amazing results.
Using Publicity to Appear Larger Than Life with Heidi Krupp-Lisiten
Let’s be honest: we’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but it all boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode.
Heidi Krupp-Lisiten is a world-recognized expert on publicity and public relations who sees herself as a strategist rather than a publicist. In our conversation today, we’ll workshop the aforementioned three questions, talk about the importance of taglines, and get a glimpse behind the scenes of publicity and strategizing.