According to my guest Carmen Simon, people forget about 90% of your content after 2 days. And the little they remember is random. But don’t worry, you can guide your audience to retain the bits that you deem most important. And you’re about to learn how. Carmen is a Silicon Valley entrepreneur, cognitive neuroscientist and author of the book, Impossible to Ignore: Create Memorable Content to Influence Decisions. Carmen has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Carmen is also the founder of Memzy, an agency which helps teams create and deliver memorable content.
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I’m so excited to share with you my guest today, Ali Najafian. Ali has had a storied background. He’s worked in web development for ESPN and Clear Channel, in the music industry for Lenny Kravitz and Madonna, in the film industry for the Matrix and Kill Bill, and now as a pioneer in AI and ecommerce. Ali is the CEO and founder of Alfred Intelligent, and he's a true innovator and a client. Alfred Intelligent is better known by the brand it owns and operates, Trendy Butler. Trendy Butler is a men’s clothing subscription box service that curates looks and sends them to customers on a monthly basis. The stylist working behind the scenes at Trendy Butler is an AI algorithm. Think of it as a matchmaker, but for your new style, instead of your new spouse. In this episode Ali and I talk about how to use AI and other innovative tech not to curate looks, but to enhance your marketing. Stay tuned for an information-packed and inspiring episode!
The internet has been an incredible tool for opening up the world in so many ways, and blockchain technology takes this to a whole other level. When it comes to marketing, some of the most innovative and nimble companies out there are in the blockchain sector. And Everipedia is no exception, serving as a great example of this kind of forward-thinking. My guest today is Daniel Liebeskind, Chief Product Officer at Everipedia. Daniel is an experienced software engineer with a background in investment banking and venture capital. Everipedia, which happens to be a client of mine, is the encyclopedia of everything. It competes with Wikipedia, but with a number of key distinctions, not least of which is that it's built on the blockchain, which means there is a trusted, immutable record of everything stored in the encyclopedia. This company is on the cutting edge not just in terms of its technology but also in terms of its marketing. And that’s been accelerated by our work together, especially in the area of SEO. And you’re about to hear all about it! So let’s get this party started!
Who knew that mindset, metaphysics, and marketing dovetailed so well! Often on the podcast, I talk about becoming comfortable with being uncomfortable, not just in marketing but in life. I’ve always been a firm believer in taking risks or you’ll remain in a safe bubble and you may miss out on some genuinely enlightening experiences. My guest today is a fellow personal development geek. Melissa Monte is the host of the hugely popular podcast Mind Love. As an entrepreneur and former VP of Marketing, Melissa has applied her strategic mindset to achieve explosive growth. Forbes named her show the #1 Podcast for your Life and Career, and now she’s spilling her secrets. I’m really excited to have her here with us today to talk about creative ways to get a foot in the door, whether it’s by barging in, stealing the mic, or sometimes sneaking in through the back door—whatever it takes. We also talk about the power of vulnerability in marketing, how we can get out of our own way. Stay tuned for a really inspiring show!
You need to know how people work. You may have high proficiency in your field, but if you don’t possess the skills to engage other people, or you find you just have no way of reading people chances are you won’t get very far. My guest today, Vanessa Van Edwards, is the lead investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. This is the first comprehensive, science-backed, real-life manual on human behavior and a completely new approach to building connections. The book has been translated into 15 different languages and more than 20 million people watch Vanessa’s YouTube videos. I think one of the reasons I was excited to have Vanessa on the show is because of her scientific approach. Just like knowing the right formulas to use in chemistry or the right programming instructions to use when writing code, the hacks in her book are simple ways to solve problems for people. One of the topics we talk about is charisma, which is so important not just in personal interactions, but in web copy and branding, it is really key. Most of us in our careers are involved one way or another in personal interaction and public speaking, and there’s so much fascinating stuff to learn from someone who has made this her life’s work, so without any further ado, let’s get into it!