For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog. Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing world for more than a decade, building successful online businesses, and becoming an expert in SEO and the process. On this episode number 195, Tim and I will be delving into the most pressing issues in SEO right now, including best practices for link building, content creation, building authority online, and featured snippets. If you want the latest on SEO from the CMO of one of the biggest online digital marketing tools, stay tuned.
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What's the difference between a viral video campaign that gets millions of views, shares, and likes and an equally valuable one that languages in the backwaters of YouTube? Daniel Harmon is the co-founder and the creative visionary of the Harmon Brothers. You may not have heard of the Harmon Brothers but they're a big deal. The agency has delivered over 1.4 billion video views—that's B, billion—with over $350 million in consequent sales to their client lists which includes brands like Squatty Potty, Purple, Chatbooks, FiberFix, and Poo-Pourri. On this episode number 194, Daniel will reveal the Harmon Brothers' unique approach to a viral video, which has been so successful that they've launched online courses teaching their techniques at the Harmon Brothers University, and published a book explaining their methods, From Poop To Gold. If you've ever wondered if there's a proven formula for creating a viral ad, stick around because you're about to learn from someone who's basically unlocked the secret to success with a viral video and bottled it.
Affiliate marketing can be lucrative, but it's an industry where only the strong survive. My guest for this episode number 193 is Ian Fernando. Ian is a digital marketer who cut his teeth in the affiliate marketing space for over 15 years, building a highly profitable business, and developing innovative monetization strategies. Ian has also appeared as a speaker at conferences around the world, developed affiliate marketing tools, and even built and sold a successful company in the early years of his affiliate marketing career. As influencers, podcasters and other content creators look to affiliate marketing for ways to generate a steady stream of revenue, Ian's wealth of knowledge of what works and what doesn't is only becoming more valuable. From monetization to mobile advertising, to cutting-edge strategies in affiliate marketing, this episode is going to provide amazing value for anyone who has ever wanted to monetize a website.
How do you convince someone to take action? It's the eternal dilemma of the marketer. Unfortunately, too many people rely on their guts rather than facts and data when it comes to conversion strategies. Optimizing for conversion means understanding your customer's journey holistically—from the Google search to the shopping cart. It's about ensuring your copy, design, and overall user experience work harmoniously to gently persuade your customers to make that purchase or to sign-up for your newsletter. Bryan Eisenberg is a master of conversion and user experience and internationally recognized as an authority in online marketing. Bryan, along with his brother, Jeffrey, has helped companies like Google and NBCUniversal boost their conversion rates and massively increase their bottom lines. Both brothers are also internationally sought-after speakers and authors of several bestselling books including Call to Action and Waiting for Your Cat to Bark. On this episode number 192, Bryan and I would dig into the nuts and bolts of persuasion architecture. You'll glean some exclusive insights on how Fortune 500 companies craft winning conversion strategies. Want to know the inside scoop on what made Amazon so successful and how you can apply some of their very same strategies in your business? You'll learn that and a lot more on this top-shelf episode.
Building a website isn't that hard. Anyone can buy a domain and throw up a few pages of content into a plug and play website builder, like WordPress, Wix or Squarespace, but building a website that people actually want to use and even enjoy using, that can be incredibly difficult. It takes research, patience, and a deep understanding of the customers' needs, motivations, and desires. User Experience isn't just about good design. It's a crucial part of your customer journey and something that can impact not only how your customers feel about your brand, but how you rank in Google. Kelly Goto is a designer and speaker with a focus on UX design and mobile ethnography. She's worked with brands like Netflix, Citrix, Hyundai, and Sony to develop exceptional user interfaces. And she's the author of Emotional UX, and of the classic book, Web Redesign 2.0. On this episode number 191, Kelly will be revealing some of the most effective strategies for streamlining your user experience, including expert tips on usability testing, and building user personas. Stay tuned because this episode is going to give you the tools to really get inside your customers' heads.