Jay Baer is a renowned business strategist, keynote speaker, and New York Times bestselling author of five books. In this conversation, you’ll learn why it’s important to be nice even -- or especially -- to haters. Jay also shares some brilliant insight into reputation management, particularly if your online reputation is already less than stellar. His other tips and techniques include strategies for building your online community and audience, and being more selective (rather than broad) about who you’re marketing to. Tune in for all this and much more -- and a free gift that Jay is generously offering to Marketing Speak listeners!
Today, we’re speaking with Rachel Hanfling, who’s an Emmy-nominated TV producer, international keynote speaker, and media and communication consultant who spent two decades producing for some of the nation’s biggest names. She’s here to share her tips on media training to help you present yourself to look strong, capable and competent no matter the medium.
If you own a website or online business, you will want to comply with the law, protect your content, and keep your brand’s reputation positive. Kenton Hutcherson explains how to keep your business secure, and the steps to take if someone posts defamatory content about you online. Kenton is an internet lawyer who knows how to navigate the intricacies of the digital world. While the law varies by state, understanding your rights is the first step to a successful online business and reputation. We discuss the difference between defamation and invasion of privacy, removing defamatory content from search engines and more!
There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman, founder of Hochman Consultants, is an expert on many of these moving pieces including website safety, dealing with unhappy customers and lawsuits, and managing online reputations. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive. John shares the benefits of having a Wikipedia page, finding the right type of insurance for your business, the best programs to keep your website safe and much more!
Mitch Carson knows how to make you into a ‘star’ – not a Hollywood star, but a celebrity in your own field. Whether that’s Digital marketing or dentistry, becoming a celebrity, or thought leader, in your niche can give you a competitive advantage that leads to more business for your brand. Mitch has amassed over eight figures in infomercial sales and has shared stages with some of the biggest names in the world. We discuss tips on getting your foot in the door, building your social presence, and reaching celebrity status.